This article examines the traditional Khakass saddle cloth. The research is based on museum collections from the Russian Ethnographic Museum (St. Petersburg), the Peter the Great Museum of Anthropology and Ethnography (Kunstkamera), the Khakass National Museum of Local History, and the Minusinsk Museum of Local History. The author analyzes scientific publications on this issue that have appeared in Russian science in different years, the classification of saddle blankets (men's, women's, wedding and children's) and the technology of decoration. The Khakass saddle cloth, which has been in use in the Khakass-Minusinsk Basin since ancient Turkic and pre-Mongol times, allows it to be considered one of the most stable elements in the culture of the Khakass nomads. On the other hand, the equipment of the Khakass riding horse was lost during the Soviet era (1930-1950s).

Key words: decorative and applied arts of the Khakass people, saddle cloth, ethnic groups of the Khakass people – Kachins, Sagays, Koibals, Kyzyls.

 

Times change, but the culture, traditions, and customs of one's people al-ways remain eternal. It is essential to revive traditions and culture in our time; this will preserve them for posterity. Traditional culture is invaluable in the development and education of youth.

Traditions, culture, and customs begin where a person creates; this is re-vealed through imaginative thinking and the mastery of creativity. Mastering this yardstick is the essential characteristic of culture. Teaching art and history is key to introducing youth to traditions, culture, and customs. The individual has always played, and will continue to play, a vital role in history. When brought to the forefront, the individual can assume full responsibility without fear of any negative consequences. Art education and training can significantly improve the quality of knowledge, skills, and abilities, as well as the effectiveness of teaching.

Key words: culture, traditions, customs, education, art, Cossacks, youth, thinking.

 

The purpose of this paper is to analyze the characteristics of Johannes Brahms's piano concertos as a synthesis of symphonic thinking and piano virtuosity. To achieve this goal, it is necessary to consider:

– the historical context of the concertos' creation;

– their place in the development of the piano concerto genre;

– characteristic features of dramaturgy, form, and orchestration;

– the principles of interaction between soloist and orchestra;

The relevance of this topic stems from interest in the work of Brahms as one of the key figures of late Romanticism. The concertos are ambitious in their thought and depth. Studying Brahms's piano concertos allows for a better and more detailed understanding of the evolution of style in the Romantic era, as well as the nature of interaction between soloist and orchestra in musical art in the second half of the 19th century.

Key words: J. Brahms, concert, music, piano, achievement, symphony.

 

Vocal performance, due to its embodied nature, where "the self is the instrument," and the direct exposure of emotions, presents students with unique psychological challenges, making stage anxiety a common phenomenon [2]. This study, based on a theoretical analysis and synthesis of literature, proposes a model for the emergence of anxiety grounded in the interaction of "body-cognitions-context" [2, 3, 5]. Its causes include: uncertainty in controlling the body as an instrument [2], distorted evaluative thoughts (fear of judgment, perfectionism) [3, 4], and the stress-inducing performance situation (exams, stage) [5]. Based on this model, a "cognitive-behavioral-somatic" intervention framework is developed for integration into the educational process, encompassing: cognitive restructuring of goals [1], gradual exposure through a "performance ladder" [5], and psychophysical regulation (breathing [7], centering). The research provides a theoretical foundation and a practical framework for shifting vocal pedagogy from a "priority of technique" to a holistic "co-development of body and psyche" [1].

Key words: stage anxiety, theoretical model, cognitive restructuring, gradual exposure, psychophysical regulation.

 

The Siberian journal "The Irtysh Turning into Hippocrene," a periodical (monthly) publication that was published in Tobolsk from 1789 to 1791, founded by Pankraty Platonovich Sumarokov, can be considered a monument of culture of the late 18th century. Despite the short duration of its publication, the journal continues to attract the interest of researchers, accompanied by the appearance of numerous works. This article presents information about the periodical publication and the scientific publications dedicated to it: these include bibliographic works, literary studies of the social, aesthetic, and literary program, satirical trends, and translations of works by Western European authors. It is concluded that the journal "Irtysh" should be viewed, first and foremost, as one of the first examples of Russian provincial journalism and printing.

Key words: Tobolsk, Pankraty Sumarokov, periodical publication, bibliography, literary studies.

 

The purpose of this work was to study the main methods and features of the influence of po-litical advertising on public consciousness. The purpose, methods, features, and components of political advertising were examined. It was noted that political advertising plays an important role in society and is a significant and necessary tool in the electoral process. The study revealed that political advertising shapes public opinion. Its use provides great opportunities to convey one's views, principles, and ideas to voters.

Key words: political advertising, mass media, society, public consciousness, voters, image.

 

Nowadays, interest in Chinese culture is increasing in Russia. This is reflected in the increased demand for learning Chinese, the number of schools and courses of Chinese painting and calligraphy opening, the fashion for tea ceremonies, the organization of exhibitions, and festivals with exhibits of Chinese art and crafts, concerts of traditional music and dance, etc.

However, how deeply are we able to comprehend this culture? 

To understand any cultural phenomenon, it is necessary to have an idea of the philosophical and ideological climate in which it arose and was formed. This article is an attempt to highlight one of the unique and complex phenomena of Chinese national culture - the painting «Xie Yi» - in the aspect of its deep philosophical content.

The philosophy and symbolism of Chinese traditional painting by Xie Yi. 

Key words: Wenzhenhua, Xie Yi, Chinese philosophy, Chinese painting, Chinese culture.

 

This article is dedicated to the analysis of the contemporary art practice « Pointe Painting» as an element of artistic culture, explored by Mariinsky Theatre ballerina Ilmira Bagautdinova. This method synthesizes the performance of classical dance on pointe with the real-time creation of a pictorial composition on canvas. The foundation of the method lies in the dualism of the performance and the existence of a static object upon its completion. « Pointe Painting» is positioned as an intermedial artistic practice. Its artistic value is substantiated by the development of ideas from avant-garde strategies of the late 19th and 20th centuries – R. Wagner, O. Schlemmer, Y. Klein, J. Cage. Bagautdinova's work aligns with the criteria of the «conceptual environment» as a key category of contemporary relevant art. These criteria include transmediality, the dynamism of contemporary conventionality, the overcoming of exhibition space boundaries, aggressive intrusion into the spectator's field, and the rejection of illusionism. An attempt is made to demonstrate why « Pointe Painting» is not an exotic spectacle, but rather a coherent artistic practice with its own methodology, material-technical base, and institutional potential, capable of making a significant contribution to contemporary artistic practice.

Key words: Pointe Painting, Ilmira Bagautdinova, John Cage, Yves Klein, Gesamtkunstwerk, transmediality, ballet, fine art, performance, conceptual environment.

 

The article provides a comprehensive analysis of the interdisciplinary scientific debate on the origin and early evolution of paper in China, which was sparked by archaeological discoveries in the second half of the 20th century. The traditional narrative attributing the invention of paper to the official Cai Lun (c. 105 AD) is examined as a specific case of the phenomenon of personalizing technological innovations. The starting point of the controversy was the findings at Baqiao and other sites from the Western Han period (2nd – 1st centuries BC), which challenged the canonical chronology. The work reconstructs the historiographical context of the formation of the canonical version, analyzes key archaeological evidence, and explores the terminological («zhi») and technological criteria for identifying ancient paper.

Central attention is paid to the methodological split between proponents of a revisionist chronology (led by historian Pan Jixing) and paper industry technologists, who interpret early artifacts as primitive proto-paper forms. It is demonstrated that the scientific debate was significantly complicated by ideological and political factors. The figure of Cai Lun, serving as a consolidating national narrative, became an object of protection by state institutions that perceived revision as a threat to the symbolic capital of China's cultural priority. Ultimately, the author concludes that Cai Lun's role likely lay not in the primary invention but in the systematization and implementation of the technology on an imperial scale. It is shown that the debate on the origin of paper is a vivid case study of the interaction between science, ideology, and politics in the construction of historical knowledge.

Key words: China, origin of paper, Cai Lun, Western Han Dynasty, Baqiao, Pan Jixing, technological priority, ideology and science, methodological conflict, «Four Great Inventions».

 

This article examines sports and cultural exchanges between Heihe and Blagoveshchensk, cities on the Russian-Chinese border. It analyzes the current status and achievements of sports events and cooperation in youth and mass sports between the two cities, highlighting issues such as insufficient branding for events. It also proposes measures to optimize policies and deepen youth exchanges, serving as a guide for the sustainable development of exchanges between the two cities and the strengthening of Sino-Russian friendship.

Key words: Sino-Russian border, sports and cultural exchanges, Heihe, Blagoveshchensk.

 

The article is devoted to a comprehensive analysis of the precedent inclusion of Italian cuisine in the UNESCO Representative List of Intangible Cultural Heritage of Humanity in 2025. The object of heritage protection was not a separate gastronomic practice, but an integral national cuisine, considered as a system of socio-cultural values and everyday practices. The study reveals the methodological novelty of the nomination, based on the concept of a "cultural ecosystem" that overcame UNESCO's traditional dilemma between regional diversity and national integrity. The term "cultural ecosystem" is a conceptual term central to the dialectic of research – combining regional fragmentation into an integrated object.

Based on an interdisciplinary approach (cultural studies, anthropology, economics, history), the key stages of the preparation of the application (2023-2025), its conceptual foundations, the structure of participants and argumentation are analyzed. Special attention is paid to rethinking the role of the basic elements of cuisine, from the emphasis on seasonality and locality of products to the rituals of eating together and intergenerational knowledge transfer.

The article also evaluates the immediate and predictable consequences of recognition: the transformation of the professional identity of chefs, the dynamics of gastronomic tourism and the market of authentic products, as well as the impact of UNESCO's status and authority on internal discussions about health, ecology and the preservation of traditions in the context of globalization. The case of Italian cuisine is presented as a new format of cultural diplomacy and a model for future nominations, expanding the toolkit for the protection of living heritage.

Key words: intangible cultural heritage, UNESCO, Italian cuisine, gastronomic practices, cultural ecosystem, regional diversity, socio-cultural values, gastronomic tourism, preservation of traditions.

 

The goal of this work is to analyze the evolution of Alexander Scriabin's piano sonatas as a path from romantic aesthetics to the philosophical and mystical worldview embodied in his late works. To achieve this goal, it is necessary to consider:

– the historical and stylistic conditions of the composer's style formation;

– the features of harmonic language, form, and texture in works of different periods;

– changes in aesthetics related to the transition from romanticism to symbolism and further - to Scriabin's mystical worldview.

The relevance of the topic is due to the sustained interest of researchers and performers in Scriabin's work, his unique role in the formation of modernism and the search for new sound, as well as the philosophical content of his late sonatas, in which musical language becomes a means of expressing metaphysical ideas. Understanding the evolution of the composer's sonata style allows not only to reveal the specifics of his thinking but also to trace the general trends in the development of musical art at the turn of the XIX-XX centuries.

Key words: A.N. Scriabin, mysticism, esthetician, work, sonata, piano.

 

The article concludes with a reasoned conclusion that in order to achieve the maximum positive impact of social advertising on people, it is necessary to have a correct and deep understanding of the relevant cultural codes in order to minimize potential ethical conflicts. The article examines how cultural codes – enduring symbols, norms, and values shared in a particular society – define the ethical framework for the perception of public service announcements. Using campaigns from five countries (the United States, Japan, India, Australia, and Russia), the article demonstrates that ignoring cultural context not only reduces the effectiveness of communication, but can also lead to ethical conflicts. The analysis shows that adapting messages to local cultural codes is not a fad, but a necessary condition for the legitimacy and impact of public service announcements. Special attention is paid to the dilemmas that arise when campaigns are broadcast outside their original cultural context.

Key words: social advertising, cultural code, communication ethics, intercultural adaptation, and social values.

 

Russian landscape painting, in general, is of great importance precisely for Russian artistic culture, which is traditionally closely connected with the richest Russian nature, relying on it spiritually and ideologically. A separate direction is the lyrical landscape, or “mood landscape”, the purpose of which is to depict not so much a specific landscape as the emotions and experiences of the author-artist. This article is devoted to the work of the outstanding Russian watercolorist Richard Bergholz, whose work, unfortunately, has been overlooked by art critics. The characteristic features of his creative style are: a chilly color scheme, extensive use of “raw” techniques (especially in long-range perspective images), the choice of transformational periods to display on canvases (the transition between autumn and winter, etc.). It is important to emphasize that his canvases are distinguished by the highest art of conveying the atmosphere in paintings, which it is unique both for the Russian art school and for the world. The presented article makes a great contribution to the history of the study of watercolor painting in Russia, which is poorly represented on the pages of academic publications.

Key words: Richard Bergholz, watercolor painting, watercolor landscape, lyrical landscape, Society of Russian Watercolorists, “raw” technique, Russian plein air.

 

This research focuses on the fundamental transformation of the function of vocal ornamentation in the development of the bel canto art during the 19th century [1]. Through a comparative analysis of the use of ornamentation in the operas of Rossini and Verdi, it reveals a shift in its core function from a supplementary embellishment serving to demonstrate vocal beauty to a key means of dramatic expression. The study shows that in Rossini's operas, ornamentation was primarily improvised by singers to highlight the splendor and technical mastery of the voice, while in Verdi's works, it became strictly prescribed by the composer in the score, an organic element for revealing a character's psychology. This evolution marks a historical shift in the aesthetic paradigm of bel canto–from an abstract cult of "beautiful singing" to a concrete embodiment of dramatic truth.

Key words: bel canto, vocal ornamentation, Rossini, Verdi, Romanticism, dramatic expressiveness, evolution of function.

 

This article examines the cultural and historical characteristics of literary journals in Russia in the late 19th and early 20th centuries. The author analyzes publications of Russian writers' works in literary journals during this period. Particular attention is given to such Russian literary journals as Vestnik Evropy (Bulletin of Europe), Russkoye Bogatstvo (Russian Wealth), Mir Bozhiy (World of God), Sovremenny Mir (Modern World), Sovremennik (Contemporary), and Letopis (Chronicle). Based on the research, conclusions are drawn regarding the main cultural and historical characteristics of literary journals in Russia in the late 19th and early 20th centuries.

Key words: literary magazine, Russian literature, fiction, journalism.

 

This article explores the anthropological approach to mathematics, examining its development through the lens of historical events, figures, and cultural contexts from the 17th century to the present day. The authors analyze the influence of mathematics on war, politics, economics, and forecasting in international relations, citing key events in each historical period, such as the emergence of the first system of international relations in 1648 following the Thirty Years' War and the Dutch Revolution, and the proto-globalization era of the last third of the 19th century. Biographies of famous mathematicians (Gauss, Gauss, Poincaré), and the role of mathematics in ideological battles, wars, and contemporary challenges are discussed from an anthropological perspective.

Key words: anthropology of mathematics, history of mathematics, mathematics and war, international forecasting, modernization, cryptography.

 

The article is devoted to the analysis of the representation of key socio-philosophical concepts – human rights, cultural identity, and globalization – in the Russian paremiological fund (proverbs and sayings). The aim of the study is to identify deep-seated linguo-sensory models that mediate the perception of these abstract problems through the prism of bodily and sensory experience embedded in language. The methodological foundation is an integrative linguo-sensory approach synthesizing methods of semantic-cognitive analysis of paremias, contextual interpretation, and linguoculturology. The central objects of analysis are somatic components (bodily metaphors of taste, touch, space, pain), which serve as keys to deciphering archaic yet enduring cultural codes. It is proven that the issue of human rights in Russian paremias is encoded primarily through the oppositions "volya/nevolya" (freedom/bondage) and "pravda/krivda" (truth/falsehood), expressed by the sensorics of physical action, restriction, and ethical feeling. Globalization processes and interaction with the "other" are represented through the binary opposition "svoi/chuzhoi" (one's own/alien), materialized in the sensory codes of food (familiar vs. alien), pain (threat), and mastered vs. alien space. The author argues that paremias function as stable repositories of collective sensory experience through which culture comprehends and conceptualizes complex social phenomena. Linguo-sensory analysis is recognized as an effective tool for the critical deconstruction of contemporary international, political, and educational discourses, allowing for the revelation of their non-obvious culturally conditioned foundations. The results of the study have practical significance: they can be applied to enhance the effectiveness of intercultural communication, in translation practice, as well as in the development of educational programs in the fields of cultural studies, political science, and linguistics, contributing to overcoming methodological ethnocentrism and accounting for cultural specificity of perception.

Key words: linguosensorics, paremiology, somatic code, cultural conceptology, Russian language, human rights, globalization, cultural identity.

 

The article considers the essence and consequences of digital inequality for the development of the education system. It draws attention to the fact that digital inequality is a consequence of many interrelated factors - socio-economic and cultural. It is emphasised that digital inequality is an objective reality, the result of the processes of digitalisation of the economy in the first place, which places increased demands on the sphere of education. The characteristics of digital inequality are considered, and the consequences caused by it, both negative and positive, are analysed. The ways of overcoming digital inequality in the educational environment are analysed. 

Key words: digital inequality, digital infrastructure, digital literacy, digital competences, digital capital, digital socialisation, social exclusion.

 

The issue of staffing local governments is a pressing issue. This article examines the causes and solutions, particularly through comprehensive efforts related to the optimization, development, and effectiveness of human resources (personnel), as well as the activities of government and administrative bodies.

Key words: human resources, public administration, municipal administration, qualifications, personnel mobility, motivation, civil service.

 

The article examines the transformation of the political process through the lens of network approach and actor-network theory in the context of digitalization of communication space. The relevance of the work is determined by the contradiction between the massification of digital practices (82% of Russia's population are regular Internet users) and low political activity in social media (only 2-3% of users turn to them for political communication), which requires rethinking the role of network structures in the political process. Classical sociological approaches developed during the era of mass communications and centralized institutions prove insufficient to explain network society phenomena, where new types of actors emerge - from influencers to algorithmic systems. The research aims to develop a conceptual framework for analyzing the network structure of political mainstream actors, accounting for the fundamental heterogeneity of political process participants. The methodological foundation integrates B. Latour's actor-network theory, M. Castells' network society concept, and Russian studies of digital political communication. Theoretical analysis enabled conceptualization of key concepts – «political mainstream», «network structure», and «actor» - identification of network interaction mechanisms, and substantiation of the necessity to include non-human actors in the analytical framework: technological platforms, ranking algorithms, and social network interfaces. It is demonstrated that the modern political mainstream is organized according to network principles with power decentralization and multiple centers of influence, while digitalization represents not the emergence of new technologies but a fundamental transformation of political interaction through the convergence of online and offline spaces. Russian specificity is determined by distinctive discursive practices, state regulation of the digital environment, and polarization of online discourse. Research results can be applied to develop political communication strategies and digital platform regulation accounting for the role of non-human actors in shaping the political agenda.

Key words: actor-network theory, political mainstream, network structure, digitalization of politics, non-human actors.

 

The article presents a study of the effectiveness of the regional political elite. The political elite is one of the leading social groups. It occupies a prominent place in the social structure of society and plays a significant role in social development. Its social role at the current stage cannot be explained solely by its status or the transformations that have affected various aspects of society. The elite is directly involved in fulfilling a range of social needs, primarily in maintaining the stability of society, creating rational and justified management paradigms and technologies that ensure the effective organization of the management process and the progressive development of society. Determining the effectiveness of the political elite and identifying the results of managing socio-economic systems remains one of the least studied areas in political science. This issue is even more challenging in the practical activities of government and administration bodies. At the same time, it is quite obvious that assessing the effectiveness of the political elite is of great practical value, as it allows us to determine whether the chosen areas of activity are correct and what results they bring.

Key words: elite, political elite, regional political elite, efficiency, efficiency of the regional elite, political management.

 

The authors analyze the domestic experience of state urban planning policy and its evolution. The article examines the key stages in the development of urban thought in the West and in the USSR, including the concepts of the garden city, communal housing, and industrial and mass housing construction. Particular attention is paid to the socio-ideological foundations of Soviet urban planning and their influence on the spatial organization of cities. It is shown that many architectural and planning solutions of the Soviet period remain relevant and continue to shape the appearance of contemporary Russian cities, while simultaneously generating systemic problems. Analyzing the challenges of urbanization in modern Russia, the authors conclude that there is a need to develop a coherent, human-centered urban planning policy based on a critical understanding of domestic experience and the study of international practices in urban development.

Key words: city, urban political space, political urbanism, urban development policy, urban planning.

 

The article discusses the beginning of the research path of a new generation of scientists: students and postgraduate students in the development of the scientific potential of the North Caucasus Federal District (NCFD). It analyzes the key areas of research, the infrastructure for supporting young scientists, and the main challenges they face. Through the stories of their first projects, experiments, and publications, the article reveals the difficulties, motivation, and ambitions of those who are currently shaping the scientific potential of the region. Based on the presented data, the article draws conclusions about the prospects for the development of science in the NCFD. 

Key words: young scientists, student science, postgraduate studies, scientific research, North Caucasus Federal District, scientific infrastructure.

 

The article is devoted to the analysis of the relevance of the Cossack identity as a significant socio-cultural and political phenomenon in the context of modern challenges to Russian society. The author explores how the traditional Cossack identity adapts to the realities of modernity, while maintaining the core of values and performing important social functions. The purpose of the study is to identify the key aspects of the relevance of the Cossack identity in modern Russia, to determine its role in the formation of civic solidarity, patriotic consciousness and regional identity. The paper considers: - historical foundations of the Cossack identity and its evolution; - structural components of modern Cossack identity (cultural and historical memory, value orientations, symbolic practices); - mechanisms of identity translation through education, folklore, public associations and military patriotic activities; - the interaction of Cossack communities with state institutions in the framework of the implementation of the Strategy of state Policy towards the Russian Cossacks. 

Key words: Cossack identity, patriotism, traditional culture, regional identity, Cossack societies, civil consolidation, historical and cultural heritage, social self-determination, political situation, politicization of the Cossacks issue.

 

This article examines one of the most important factors determining the mentality of Russian youth: language. The mentality of youth is objectified through language, and language serves as the foundation that shapes their unique worldviews, value systems, and behavioral norms. Language is a cultural phenomenon that absorbs and, in a certain way, reflects characteristic social characteristics, which we can describe as mental.

Key words: language, linguistic mentality, structure of linguistic mentality, linguistic mentality of youth.

 

In today's world, Industry 4.0 is opening up new opportunities driven by digital transformation. This research focuses on artificial intelligence (AI), which is radically changing traditional approaches to the formation and development of corporate culture. The aim of this study is to analyze the impact of artificial intelligence on the development of corporate culture in organizations. The study concludes that integrating artificial intelligence into an organization's corporate culture can contribute to its fundamental transformation.

Key words: artificial intelligence (AI), corporate culture, organization, AI technologies.

 

Introduction. The article reveals the essence of the competence principle, gives its main characteristics, investigates the peculiarities of using the competence approach in educational activity. The principle of competence is understood as a set of knowledge and skills demanded by innovative trends in education. Theoretical analysis. The application of the competence principle and the competence approach formed on its basis is of particular relevance in connection with the development of person-centred learning, which acts as a new educational paradigm and is a factor of innovative development of the educational system. The principle of competence is demanded by the strengthening of the processes of digitalisation, which imposes increased requirements on the participants of the educational process, caused by transformations of economic nature. Conclusion. The application of the competence principle is one of the conditions for increasing the effectiveness of educational activity and the implementation of processes related to personal growth and self-realisation. The principle of competence comes from the recognition of the significance of traditional teaching practices, the need to bring them in line with the educational requirements of modern times. The demand for the competence principle is explained by the new educational paradigm designed to meet the requirements of the socio-economic and digital context.

Key words: competence principle, competence approach, digitalisation of education, innovation, educational paradigm, educational competences, creativity.

 

This article provides a comprehensive analysis of paper as a key phenomenon of technological culture, examining its origins and the process of its spread across the transcultural space of Eurasia. Acknowledging the historiographical marginalization of paper in comparison to the elite and economically significant silk, the authors uncover their deep technological and genealogical connection, rooted in the early textile production of China. Drawing on archaeological, linguistic, and written sources, the article reconstructs the early history of paper, re-evaluates the traditional attribution of its invention to Cai Lun, and analyzes his likely contribution ‒ namely, the diversification of raw materials and the refinement of sheet-forming technology. The centuries-long process of technological advancements in papermaking, culminating in the invention of printing in Europe, laid the material foundation for a global communications revolution.

Key words: paper, technological culture, genesis, technology transfer, transcultural exchange, China, Silk Road, Cai Lun, spread of paper, Central Asia, Islamic world, Europe.

 

«The Substitution Culture» is represented here as a new cultural phenomenon of the Digital Age. It emerges as a result of misinformation and disinformation, virally circulating in social networks – mainly in nameless online communities. The article explores the origins of the «HaseKara Calamity» – a public uproar in the «2channel» network, which enabled to transform common online trolling into criminal real-life actions. The case study reveals inner drivers of the mass behavior patterns substitution and prompts to treat «The Substitution Culture» as a vital challenge and dangerous threat.

Key words: substitution Culture, HaseKara Calamit, HaseKara Uproar, 2channel (2ch.net), disinformation, misinformation, nameless online community, simulation, social network, social media platform, psychological operation (PsyOp), online crowd.

 

This article discusses the practical application in the field of construction of unmanned aerial vehicles in real-world operating conditions. Currently, drones or so-called drones are widely used in many fields of activity, such as mining, agriculture, healthcare, and transportation. For example, they are used by construction supervisors when assessing damage caused by the destruction of a building, when breaking down geodetic coordinates, checking the safety of a construction site, monitoring the progress of work, building maintenance, as well as during thermographic studies. According to the results of the study, drones are also actively used in large numbers and have an important role in the construction sector. The main categories of drones have been identified, and it has also been established how safety is ensured when using UAVs.

Key words: drones, rotorcraft, blind spot, detailing, safety, maintenance, research.

 

The article explores the role of physical culture as a key factor in the process of student's personal self-improvement. The current problems of the modern student environment, such as physical inactivity, stress and reduced social activity, are considered, and the necessity of using physical culture means to overcome them is substantiated. Based on the analysis of scientific literature, the aspects of the influence of physical activity on the development of personal qualities (discipline, purposefulness, volitional qualities) and the academic performance of students are identified and systematized. The main problems hindering an active lifestyle in the student environment are formulated, and practical recommendations for the integration of physical activity into the educational process and daily life of young people are proposed. It is emphasized that the targeted implementation of physical culture contributes not only to health promotion, but also to the formation of a socially responsible, psychologically stable and harmoniously developed personality, ready for professional self-realization.

Key words: physical culture, personal self-improvement, students, personal qualities, academic performance, healthy lifestyle, integration, educational process, recommendations, psychological well-being.

 

The use of artificial intelligence (AI) in education is gradually being standardized. In recent years, Russia has adopted several state standards that contain rules and recommendations for working with AI in various aspects of education, from writing assignments to tracking students' progress. It is critically important to ensure a proper level of trust in the artificial intelligence technologies used and the need for an increased standard of public control, including the mandatory certification of artificial intelligence activities in various fields, including education. 

Key words: artificial intelligence, state standard, education.

 

This article examines the role of organizational culture in the agro-industrial complex (AIC) as a key factor in enterprise efficiency and competitiveness. It examines the structure and specific characteristics of culture in the AIC, the mechanisms for its formation and development, assessment methods, and management tools. It also substantiates the need for a systematic approach to improving organizational culture, taking into account seasonality and other industry-specific factors.

Key words: organizational culture, agro-industrial complex (AIC), cultural management, production efficiency, production seasonality, corporate culture, enterprise competitiveness.

 

This article explores the importance of new pedagogical approaches and the improvement of interactive methods using coaching. It examines aspects of psychological support for teachers and analyzes solutions to the psychological challenges associated with the educational process. It also examines coaching tools aimed at inspiring teachers to maximize their personal and professional potential, with a particular focus on awakening and developing their creativity.

Key words: pedagogical approaches, interactive methods, psychological support, coaching, psychological challenges, coaching tools, professional potential.

 

The purpose of this article is to resolve the long-standing debate concerning the nature of Khors in favor of the lunar interpretation. The question of the origin of the theonym Khors is set aside, while primary attention is devoted to The Tale of Igor’s Campaign, regarded as one of the most valuable sources on Old Russian paganism. The inconsistency of the solar interpretation of Khors is demonstrated through a contextual analysis of passages from The Tale of Igor’s Campaign that contain references to the celestial bodies of day and night. In analyzing these fragments, the author applies an apagogical method of proof in order to substantiate his position. As an additional argument against the solar interpretation, a passage from the Old Russian translation of the Chronicle of John Malalas is cited. The article critically examines the views of modern scholars on the essence of Khors, including M.A. Vasiliev, A.A. Beskov, and K.L. Borisov, and introduces a new argument supporting the lunar interpretation: the epithet “great” is proposed to refer to the appearance of Khors rather than to his status.

Key words: Khors, Dazhbog, Dazhdbog, Dazhbog, The Tale of Igor's Campaign, Slavic mythology, Old Russian literature.

 

The article explores the phenomenon of zemstvo medicine, which emerged in post-reform Russia after 1864. It presents an analysis of its key principles, including accessibility, free of charge, district-based approach, preventive focus, and connection with sanitary activities. The article examines the organizational structure, the role of the zemstvo doctor, and the achievements and challenges of the system. It argues that despite its limited resources and dependence on local conditions, zemstvo medicine created a unique and effective model of public healthcare that had a profound impact on the development of Russian and global medical and social thought. Special attention is paid to the historical significance of the Zemstvo experience for the development of primary healthcare systems in the 20th century.

Key words: Zemstvo medicine, public health, history of medicine in Russia, zemstvo doctor, district service, sanitary organization, public medicine, Law of 1864.

 

The article explores the use of BIM innovations in the development of residential buildings from prefabricated structures abroad, namely in the People's Republic of China. This innovation is used at the development stage and interacts with combined, graphical and typed object design, including environmentally friendly design. In the course of the conducted research, it was revealed that, compared with conventional methods, BIM allows to reduce the design and construction time, reduce costs, improve the process and raise the effectiveness of comprehensive design to a new level.

Key words: BIM technologies, visualization, construction, design, model, standardization, prefabricated elements.