In modern cultural studies, there are various models of cultural dynamics, but they are usually variations or a synthesis of two main approaches - cyclic and linear. The cyclic approach assumes that the development of culture takes place in repetitive phases or states, the linear one considers cultural development as a consistent and irreversible increase in the level of complexity and organization in all spheres of culture. The article shows that the most adequate way to analyze complex processes of socio-cultural transformations is the joint use of various theoretical models of cultural dynamics. In this context, the wave model seems to be the most promising and comprehensive. The wave model successfully combines elements of linear and cyclic models, allowing the most complete reflection of the specifics of socio-cultural transformations. On the one hand, these processes reflect the idea of progressive development, characteristic of a linear perspective, on the other, they also fit into the scheme of changing cultural cycles, which corresponds to a cyclical model. Thus, the wave model makes it possible to understand socio-cultural transformations as a natural result of the development of the outgoing cultural system and the beginning of the formation of a new one.

Key words: culture, transformation, dynamics, model, linear, cyclic, wave, processes.

 

The relevance of the topic is due to the need to transform the Arctic State Institute of Culture and Arts into a centre of creative competencies. In 2022, the Arctic Institute of Culture and Arts (AICA) was among those educational organisations of higher education that qualified for the "Priority-2030" strategic academic leadership programme. Within the programme framework, the strategic project "Cultural Code of the Arctic" acquires great significance. Among the main areas of great importance are ethno-cultural heritage as a living tradition: identity and reproduction of new cultural texts, culture and art of the North in the world dimension: global and local. 

The relevance is also determined by the need to integrate education, culture and the mechanism for embedding the updated educational content of AICA into the creative economy of the region and the Far Eastern Federal District. 

Time raises the question of the integrating cultural heritage into the modern educational system. The article discusses the problems of preservation and development of traditional culture of the Arctic peoples in the educational activities of the Arctic State Institute of Culture and Arts, the only one in the North-East of Russia.

The functioning of traditional values in modern society is especially relevant and important in the era of intensive globalisation, levelling the original features, cultural norms, moral values of peoples. Aggressive globalisation on the background of the rapid formation of consumer consciousness in the global world will lead not only to the loss of traditional values, but also to the loss of peoples' ethno-cultural identity. The original traditional culture of the indigenous peoples of the Arctic and the North remains particularly vulnerable in our time, which is dominated by stereotypical thinking cultivated by mass consciousness. Globalisation processes have a negative impact on traditional cultural heritage. This article focuses on the integration of culture and education as one of the existing mechanisms for preserving the cultural heritage of the peoples of the Arctic and the North. 

The aim is to form a conceptual approach to the introduction of the cultural heritage of the peoples of the Arctic and the North into the university educational system. 

The paper considers the main parameters of the project "Cultural Code of the Arctic", developed by the Arctic State Institute of Culture and Arts in the framework of the implementation of strategic academic leadership "Priority-2030". It analyses the requirements and criteria for training personnel who know the basics of traditional culture of the Arctic and Northern peoples, taking into account the realities and needs of the northern regions of the country.

Key words: culture, tradition, code, project, legacy, education, integration, Arctic, North, people, ethnic culture, spirituality, art.

 

In this study, the subject is the canon of the female image, formed in the art of the pre-Raphaelites of the Victorian era. The purpose of this article is to analyze the work of the pre-Raphaelite artists to identify the aesthetic cult of the female image within the framework of this trend.

The authors focus on the life-creation of this association, which created a new type of female beauty in the history of fine art, which to this day is the prototype of the ideal woman, since the cult of the feminine was a landmark idea of the pre-Raphaelites. The novelty of the research lies in the fact that the authors continue to study this problem of the novelty of the female image in pre-Raphaelite art, and try to identify the main characteristic components of the pre-Raphaelite style. 

The article describes the main feminine images that have developed in the paintings of pre-Raphaelite artists. Their images embodied on canvases became a revolution in European art. They showed a new look at female beauty. Interest in the work of the pre-Raphae.

The method of concrete historical analysis, modeling, deductive method and others were used. The research was conducted on the study of literary materials of domestic and foreign authors devoted to the work of the pre–Raphaelites, as well as the analysis of visual sources - documentary photographs and works of art of this association. Due to the lack of research on this topic, the authors had to resort to a purely descriptive presentation of the material.

Key words: pre-Raphaelites, Victorian era, pre-Raphaelite painting, woman, femininity, feminine image, effeminacy.

 

The subject of the study is the phenomenon of nostalgia for the USSR among people of the post-Soviet space, as well as the formation of an image of the past on the example of the Russian web series "Inside Lapenko". In the article, the author gives a detailed definition of the image of the past, and also highlights the aspects of which it consists, namely artistic images, cinematic plots and ways of visualization and representation. Further, through the comparative historical research method, the characters of the web series and the images of movie heroes of the USSR and early Russia are analyzed: Shurik from the comedies of Gaidai and bandits from the film "Blind Man's Buff" by Alexey Balabanov, as well as special attention is paid to the analysis of plots and filming techniques that help to broadcast the ideas of people of the present time to the past in which they never lived. The study of the phenomenon of nostalgia for the USSR and the formation of an image of the past among people of the post-Soviet space involves the use of a comparative historical method. After the conducted research, the following conclusions can be drawn. Using the comparative historical research method, it was revealed that people have a request to comprehend and form an image of that era, to which they were not involved, but by any means want to receive information and have an idea about that time. This is due to the large number of quotations and references in the direction of old Soviet films, intentionally used in modern Russian audiovisual content.

The novelty of the research lies in the fact that this phenomenon has not yet been fully studied and therefore this study can be the basis for forming a clear understanding of the phenomenon of the Russian web series and its visual form in modern media culture.

Key words: nostalgia, people of the post-Soviet space, image of the past, artistic image, web-series, "Inside Lapenko", representation, visualization, plots, technique.

 

The early Soviet era, rich in creative experiments, was postulating the direct involvement of art in the political life of the country. Old approaches to the voice were transforming and new ones were forming, giving new ideals and goals for both professional stage actors and ordinary citizens, on the one hand, on the other hand, new bodily and cultural restrictions. The «new cultural voice», emerging under the influence of futurism, old opera criticism and fresh political thought, would result in a new Soviet vocal tradition.

Key words: Soviet studies, voice, auditory studies, musicology, Soviet culture, narrative, corporeality studies.

 

The purpose of the work is a brief description of the phenomenon of popular culture, from the first events that can be considered as the first manifestations of popular culture to the realities of the present time. Based on extensive historical and factual material, the author traces the time of origin, various manifestations and the path of dissemination of popular culture manifestations. Similarities and differences in the characteristics that define the concept of popular culture. Forms of manifestation, aesthetic content, the transition from elite to popular culture in various countries. In his work, the author used the following methods: comparative, analytical, generalization and analogy. The sum of the studied information allows us to conclude about many points of similarity and intersection in the manifestations of popular culture, about the relationship between technological progress and the transformation of cultural phenomena, as well as about the potential for the dominance of popular culture that came from the East. 

Key words: sport, mass culture, author, filmstrips, performer, buffoonery, dance, musical instruments, music.

 

This scientific article examines a detailed analysis of the technical elements of learning to play the piano, using examples of musical works by P.I. Tchaikovsky. This scientific work defines the basic technical skills and abilities that are necessary for the successful performance of the compositions of the brilliant composer-symphonist, and in addition, the influence of these works on musical performance. During the research, the technical features of playing a musical instrument will be studied, such as the technique of performing legato, staccato, chords, arpeggios, octaves and various techniques used by the composer in his own musical works. The scientific material will examine the main works of the composer Tchaikovsky for a musical instrument (piano), such as the compositions “Children's Album”, “The Seasons”, “Piano Concerto No. 1”, “Waltz-Fantasy”. Based on the results obtained, a comparative analysis of the technical means used in each musical work will be carried out in order to identify general and specific features of the technical complexity of reproducing the composition of the composer-symphonist on the piano. In addition, the results obtained during the study will allow us to identify the main technical components that seem necessary to take into account during pianistic training, the specifics of performing works by P.I. Tchaikovsky and further influence on the musical perception of the music of the brilliant composer. The purpose of this research is to develop an analytical methodology and training in playing a musical instrument of Tchaikovsky's compositions, with the aim of increasing the effectiveness of the technical professionalism of modern performers. The object of this study is the works for piano by the composer Tchaikovsky, which consist of a general structure, technical elements, specific performance and expressiveness. The scientific novelty of this research lies in the development of an original methodology for researching and teaching playing a musical instrument, focused on the musical compositions of Tchaikovsky. This technique consists of a detailed study of the technical components of works, as well as the identification of significant difficulties in the performance process, including the development of appropriate exercises and techniques for the learning process, which are aimed at improving performing skills. Research methods: to study the technical features and nuances of learning to play a musical instrument using examples of the works of a brilliant composer, specific works were selected that present various technical difficulties. In the process, the specific features of the piano features within these compositions were analyzed, including teaching methods that promote effective learning.

Key words: piano playing, techniques, chords, musical works, skill and art, musical expressiveness, interpretations, compositions.

 

In the middle and late Ming Dynasty, the Jiangnan region became a region with a prosperous economy and flourishing commercial culture. Economic prosperity has greatly promoted the prosperity of the opera market, and the number of opera groups and opera audiences has increased significantly. Different aesthetic subjects often have different consumption needs and motivations, and the same aesthetic subject may have different consumption purposes at different times and occasions. In general, various opera consumption can be divided into the following three categories according to the audience's consumption purposes: entertainment, appreciation, and social interaction.

Key words: Chinese opera, middle and late Ming Dynasty, opera market, Jiangnan area, Consumption types.

 

This article examines the performance style of Tchaikovsky's violin composition. As an analysis, we have taken the performance of the Chinese violinist Yi-Ju Chen of the Waltz-scherzo or.34. In scientific musicology, this composition is studied for the first time in this perspective, which gives the topic originality and novelty. The author of the article studied audio and video recordings of Tchaikovsky's Waltz-Scherzo by a large number of famous performers around the world. In comparison with classical samples of the game, in many respects the conclusion is drawn about the style of this composition and what Chinese virtuosos of the violin art find in it.

In conclusion, conclusions are drawn about the importance of a deep understanding of the stylistic features of P.I. Tchaikovsky in order to achieve a high level of performing skills. The importance of a historically informed approach to the interpretation of works of Russian classical music is emphasized.

The research will be useful for both professional musicians and violin teachers, as well as students of music schools specializing in the performing arts.

Key words: Tchaikovsky, violin, Chinese violinists, Waltz-scherzo, virtuosity, Yi-Ju Chen, phrasing, vibrato, technical capabilities, performance image.

 

The article analyzes the influence of the concepts of Western postmodern painting on Chinese figurative painting "ren-wu" on the example of Yun-Fei Ji and Liu Qinghe. The history and content of the genre of "ren-wu", one of the first genres of traditional Chinese painting, are briefly considered. It is noted that within the framework of the philosophy of Taoism in the traditional genre of "ren-wu" people were depicted as a symbol and bearer of a certain idea. The essence of Western postmodern thinking is given, which, having penetrated into China, expanded the usual boundaries of creativity. In the genre of "ren-wu", the approach to the object of the image has changed: in modern works, a person is perceived as a person whose individuality the authors seek to reflect using experimental artistic techniques and technicality. The article examines the specifics of the work of two contemporary Chinese artists – Yun-Fei Ji and Liu Qinghe. Yun-Fei Ji synthesizes traditional and modern ways and tools of depiction, undermining the classical idealism of the centuries-old traditions of Chinese scrolls to reflect acute environmental and social problems. Liu Qinghe is known for his deeply psychological ink portraits of the inhabitants of everyday China. For artists, traditions are the basis for rethinking themselves and the surrounding reality.

Key words: traditional Chinese painting, Ren-wu, Western postmodern concepts, Yun-Fei Ji, Liu Qinghe.

 

This article is devoted to the issue of formation of one of the youngest genres of theatrical and musical art - the genre of musical. The purpose of the article is to analyze the stages of development of musical, to reveal its peculiarities, based on the examples of European, Russian and Chinese productions. His-torical, comparative, analytical methods of research were used in the work. The results of the study showed that the musical is a unique work of art, as it is a synthesis of all kinds of arts. And at the same time the author comes to the conclusion that the musical can combine borrowed and national traditions, which he proves on the example of Chinese musical.

Key words: theatrical and musical art, musical theater, musical, synthesis of arts, multi-genre.

 

One of the great composers called the piano a small orchestra, we join this opinion, having a history of several centuries, the piano in the twenty-first century has not lost its freshness and relevance, its ability to respond to the cultural challenges of our time. Any business, including the art of piano playing, begins with learning, with a system that helps to find and improve talents. No, and there cannot be a single school in science and technology, especially if we are talking about art. European and now world piano schools differ not only in technical techniques, but also in the features of the national character transmitted through these techniques and the corresponding repertoire. In his research, the author aimed to reveal the specific features inherent in various, primarily European schools, and to propose criteria for the future comprehension of this complex topic. To complete the work, the author applied the following methods: comparative, analytical, generalization and analogies. The material contained in the work makes it possible to understand the characteristic features and differences of national schools of pianism, expresses a certain optimism in the future of the piano and national schools of teaching the game.

Key words: piano, French piano school, Austro-German piano school, Russian piano school, conservatory, repertoire.

 

The aim of the work is to study the influence of the aesthetic influence of Byzantine art on the emergence and development of culture associated with the Renaissance using extensive historical and artistic material. The author managed to establish a significant, semantic connection between the seemingly developing creative ideas of European and Byzantine masters in different directions. The influence of Byzantine artists, theologians, and intellectuals on the emergence and formation of Renaissance traditions is proved. In this article, the author used comparative, analytical and theoretical research methods. The author concludes that the acquisition of the symbolic, semiotic character of many art phenomena in Europe and Russia under the influence of the ideas of Byzantium. 

Key words: Renaissance, fresco, the art of monumental painting, mosaic, icon painting, Russian avant-garde art.

 

In vocal performance, the singer must put emotions into the song that correspond to its theme. This is an integral part of vocal mastery. However, in many cases, when teaching vocal music, the focus is only on vocal methods and skills, without the need for awareness. The need for artistic expression born from one's own understanding of music and inner emotions. Only such a performance can truly impress the listeners, causing them to have an emotional response.

Based on this, this article will examine the emotional expression in vocal performance in the text of the work "I Love You, China". The methods of conveying emotions through both the text and the melody will be analyzed, with the intention of using the understanding of the meaning, the application of vocal skills and emotional expression in this song.

Key words: vocal singing, emotional expression, vocal mastery.

 

Traditionally, the event is associated with the end of sowing. This year, the VDNKh was chosen as the venue for the event. A large-scale program was held at five sites. Officially, the holiday was attended by more than 100 thousand people. A detailed review is in the article.

Key words: review, VDNKh, All-Chuvash Akatuy, event.

 

The article presents a picture that can be seen depicted on such a canvas, which is part of clothing that was previously classified as underwear, but since the middle of the last century, not just put on display, but turned into a kind of political manifesto. This is a T-shirt. With unconditional utility, it could become both a means of political agitation and a bright merchandise that facilitates the task of uniting people and promoting values, which is solved by both brands and many charitable organizations.

Key words: political symbols, social protest, fashion, vestimentary code, demonstrative behavior.

 

In article the questions connected with a phenomenon of "digital generation» are considered. Some educational aspects of a problem are investigated, the attention on positive and negative sides digitalization educations is paid. Inconsistent character of influence of digital tools on consciousness and behaviour of the trained is shown. Are analyzed concept of digital literacy. The demand digital competencies by modern education, importance of a rational combination of traditional techniques and media resources in the course of training.

Key words: digital education, digital age, digital immigrants, digital natives, digital literacy, Internet, cyber technologies.

 

This scientific article examines the impact of cultural differences on international cooperation, thereby emphasizing the greatest significance within the framework of globalization and the mutual connectivity of countries. In modern conditions, the diversity of existing cultures that arise due to the global market, as well as as a result of migration and technological transformation, including an understanding of cultural specifics, which becomes especially important for effective negotiations. This article covers important aspects, such as emerging communication barriers, as well as significant differences in management strategies for the negotiation process, as well as approaches to building partnerships. The author of the article pays special attention to how different cultures perceive time intervals, as well as space, the hierarchical ladder and subjectivity, which can significantly affect the negotiation process as a whole. The scientific work examines various examples of effective and unsuccessful negotiations, which in a certain way illustrate the need to take into account cultural characteristics. In addition, the author in his scientific article offers recommendations for the practical application of international representatives, which are aimed at improving intercultural dialogue and international cooperation. These recommendations consist of both the development of intercultural adaptation, the use of various adaptive techniques for conducting international negotiations, as well as the process of active listening. The purpose of this study is to analyze the significant impact of cultural differences in the process of international contacts and to identify strategies that contribute to the most effective cooperation between different representatives of existing cultures. The object of this study is the process of international negotiations, in which various representatives of numerous cultural and ethnic communities take part. The scientific novelty of this study is the development of a combined model that takes into account cultural characteristics in the aspect of the international negotiations process. In contrast to existing methods, the model under consideration consists not only of theoretical, but also of practical aspects, which allows us to better distinguish between systems of influence of the level of culture on interpersonal communication, as well as making certain decisions. The methodology of this study consists of: interviewing, conducting surveys and questionnaires, situation analysis, comparative analysis.

Key words: communication, negotiations, international relations, culture, cooperation, cooperation strategies, globalization, ethnic communities.

 

The article is devoted to the problem of multiculturalism in the context of globalization of modern society. Object: to reveal the essence of multiculturalism in the context of globalization of social development. Methods: theoretical analysis of scientific literature. Findings: the negative manifestations of globalization in a modern risk society are reflected in the cultural sphere of society, in particular in multiculturalism. The complex processes of national-cultural interaction, national-cultural integration and disintegration in the modern world are reflected in such concepts as multiculturality, multicultural and multicultur. Multiculturalism is revealed in the context of the multiculturalism of the world space. Cultural globalization and multiculturalism have exacerbated the contradictions of modern society. Conclusions: the problem of culture occupies a key place in understanding modern global processes. The development of a multicultural society is based on the principles of multiculturalism, integration of different cultures into integrity, dialogue and polylogue. The contradictions of global culture and multiculturalism are resolved in dialogue as a form of relations between cultural and national groups, between peoples and nation states in the global world space.

Key words: globalization, society, cultural globalization, polyculturality, multiculturality, multiculturalism, dialogue of cultures.

 

The article highlights questions about the role of political diplomacy in modern world geopolitics. The role of political diplomacy is revealed in the context of geopolitical interests, contradictions and challenges of the main players in the international arena. Objective: to identify the role of political diplomacy in resolving the contradictions of modern world geopolitics. Methods: theoretical analysis, comparison, synthesis of basic approaches and concepts on the research problem. Findings: questions about political diplomacy and its role in modern world geopolitics are analyzed in the context of understanding the traditional role of diplomacy and studying the factors, conditions and specifics of the geopolitical situation that has developed in the modern world. The confrontation and balance of political forces in the global geopolitical space, the role of the cultural and civilizational factor, public diplomacy and “soft power” policy are presented. Conclusions: the processes of globalization of the world space are currently significantly influenced by cultural and civilizational factors that determine modern geopolitics. Diplomacy in the traditional paradigm is a tool for maintaining relations between states at the official level, the main of which are issues of war and peace. In the context of globalization of society, the role of diplomacy in international relations is being rethought. Traditional diplomacy has been replaced by public diplomacy as a means of promoting “soft power” policies in a multipolar world.

Key words: geopolitics, diplomacy, diplomatic relations, political technologies, public diplomacy.

 

This article focuses on the cultural conflict caused by cultural differences in cross-cultural exchanges in China under the backdrop of global economic integration and social informatization. Taking the Belt and Road Initiative as an example, cultural conflict has become one of the problems of China's interaction with the Belt and Road countries, and how to form cross-cultural identity within the Belt and Road and then realize meaningful cross-cultural exchanges gains practical significance.

Key words: cultural conflict, globalization, Belt and Road Initiative, intercultural identity, China.

 

The purpose of the work is to study in an abbreviated form the emergence, development and current state of such a phenomenon as a new media text. Extensive historical and factual material was studied, the conditions and prerequisites for transformations that took place with the media, changes in the saturation of media with content were studied and determined, the importance of the carrier of the context, the means of its transmission was demonstrated and confirmed. Dependence for the formation of a mass audience of communication channels, on the degree of transformation of both media and content, the transition from content to context. In his work, the author used the following methods: analytical, theoretical, comparative, inductive. The author managed to track the time frame and nature of media modification, to give them a concise and reasonable classification. Summarizing the results of the work done, the author comes to the conclusion that there is a prospect of preserving traditional, not excluding the so-called new media in the media space.

Key words: media, mass media, crisis, text, newspaper.

 

The article examines the application of virtual and augmented reality technologies in the field of theater and fine arts. The main patterns and features of the interaction of virtual and augmented reality technologies with sectors of cultural space open to the use of visualization techniques in stage activities and visual arts are revealed. It is concluded that the use of the latest technologies in the cultural sphere becomes an effective means of integrating various sectors of creativity, contributes to the transformation of culture into a single information and semantic space.

Key words: virtual and augmented reality technologies, cultural space, art, theater, visual arts.

 

In the process of communicating with fine, decorative and applied arts, folk art, knowledge, skills and abilities necessary in later life are acquired and accumulated. Art exists in the life of each of us. On the one hand, without it it is impossible to develop imagination, fantasy, and on the other hand, this is creativity, which manifests itself in material activity. The knowledge gained in fine arts classes contributes to the development of artistic and creative abilities. Gaining knowledge largely depends on how the teacher organizes and conducts this lesson. In the conditions of modern society, the revival of national self-awareness acquires particular urgency in educating young people on the traditions, culture and customs of their people. As you know, folk culture influences the spiritual world of modern man and educates him on traditions and customs.

The people have always strived to instill deep respect for traditions in the younger generation, and the knowledge accumulated by the elders was carefully passed on to the younger generations. The ethno-artistic culture of the Kuban Cossacks is the embodiment of the centuries-old collective experience of the people and an inexhaustible treasury of beauty - fraught with enormous, far from exhausted reserves of aesthetic education.

Key words: Cossacks, culture, traditions, customs, education, training, creativity, art.

 

The paper examines the process of formation of museum collections from the traditional museum space to virtual museums. The cultural and historical research method is used to determine changes in museum concepts in the context of the historical development of collecting. The article analyzes the main stages of the development of the museum concept, their connection with cultural, social and technological processes. The role of virtual museums in providing access to museum collections is considered.

As a result of the study, the advantages of virtual exhibitions were established as accessibility, individualization, the possibility of exhibiting museum objects inaccessible for display in museum premises, cost-effectiveness, autonomy, mobility. The disadvantages are such features as the lack of direct contact with museum exhibits and personal interaction between visitors, which can lead to certain problems in the perception and understanding of cultural heritage.

Key words: museum, virtual museum, online collection, cultural values, online museum, exhibition.

 

Genuine leather occupies a special place in the world of fashion and clothing due to its unique properties and durability, is considered a symbol of prosperity, and is also highly valued for its aesthetic appeal and functionality. In the modern fashion industry, leather is used to create clothing (jackets, coats, trousers, etc.), as well as accessories (bags, shoes, belts, briefcases). Leather remains in demand due to its ability to be combined with a variety of styles while maintaining high standards of durability and comfort. This material adapts well to modern processing technologies and allows designers to experiment with color, texture and finish. The relevance of disclosing the organizational aspects of the production process of clothing made of genuine leather is due to the need to ensure the quality of the final product and the sustainability of the business in a competitive environment. Effective production management involves the acquisition of equipment, the formation of logistics connections, the selection of materials (various types of leather), the development and implementation of technological processes, the organization of auxiliary production and innovation activities. The object of the study is the process of producing leather clothing. The purpose of the study is to characterize modern features of the organization of the production process of clothing made from genuine leather. Research methods: analytical method (research of existing production processes), synthetic method, deductive and inductive methods. Scientific novelty of the research: the research is aimed at revealing modern approaches to organizing and increasing production efficiency. The results of the work serve as a methodological basis for the integration of modern standards and solutions into the leather clothing industry.

Key words: organization of production, clothing production, clothing made of genuine leather, fashion industry, creation of fashion accessories.

 

Prototype, as a concept accumulated and precipitated by ancestral experience, can only show explicit meaning when it is filled with image, viewpoints, and motifs. Exploring ethnic cultural prototypes, deeply describing their laws and values, exploring the origin of the nation, and inheriting, developing, and spreading ethnic culture all have practical significance. As a means of recording, preserving, and disseminating ethnic culture, image texts can explore the origin, development patterns, and trends of ethnic culture from different story prototypes. By tracing the prototype of ethnic culture and grasping the evolution, development, and inheritance of its culture, the origin and development characteristics of ethnic culture can be deeply grasped, being great practical significance for the long-term survival of the nation; Visually depictions of the projection environment, image, behavior, and even language of prototype can reserve tangible, perceptible, and reference examples for the evolution and inheritance of culture. Starting from Jung's prototype theory, this article explores the development and significance of prototypes, carefully selects two representative figures from the Daur and Hezhen ethnic groups, benchmarks against the "wise elderly" in prototype theory, and uses the two as the entry points for documentaries of ethnic minority characters. This article also explores the specific operational methods and strategies for creating documentaries about ethnic minority figures from three aspects: scene selection, detail grasp, and camera language, in order to provide effective cases for subsequent ethnographic research.

Key words: Heilongjiang nationalities, prototype theory, documentary, image expression, Daur nationality, Hezhen nationality, national culture.

 

In the modern pedagogical system of Russia and China, special attention is paid to preschool education and upbringing The purpose of this article is to provide a comparative analysis of the Russian and Chinese systems of preschool education, revealing their common and specific features. The article uses the methods of historical approach, analytical and comparative analysis. According to the results of the study, the educational programs of Russian kindergartens are more focused on the intellectual and moral development of preschool children, while Chinese educators try to instill work skills and socialize their students. The author of the article concludes that the systems of preschool education in China and Russia are conditioned by historical and national development of both countries.

Key words: preschool education, preschool educational institution, educational program, China, Russia.

 

This article raises the issue of creation and functioning in the digital era of mass media, which, having moved to the Internet space, have become convergent. The purpose of the study is to study the fusion of news, PR and advertising in online media. The article uses the following research methods: scientific analysis method, descriptive method, comparative method. The results of the study showed that in Internet media, convergence is manifested not only at the level of fusion of various communication channels, but also at the level of fusion of information blocks, advertising blocks and PR communications. The author concludes that these three intersecting spheres, interacting, create a new type of media that simultaneously performs information, communication and advertising functions.

Key words: convergence, convergent media, Internet, news, PR-communication, advertising.

Agirbov T.R., Student, North-Caucasus state academy.

Averina D., Press service of the Administration of the Head of the Chuvash Republic.

Bigler L.V., Moscow State Pedagogical University.

Fashaian E.R., PhD Student (in Art History), the Russian State Stroganov University of Design and Applied Arts. Docent of the National Research University "Moscow Institute of Electronic Technology".

Jeruk N.L., Associate Professor of the Department of Design Kherson Technical University, Genichesk.

Khramtsova O.N., Designer, owner of the clothing brand KseniaLuDesign, Moscow-Los Angeles.

Kun Fanyi, Postgraduate student, Institute of Philosophy, Saint Petersburg State University.

Ladygin V.S., Master of Cultural Studies. National Research University «Higher School of Economics».

Lili Huang, Professor, Head of Department of News and Media, School of Humanities and Media, Heihe University.

Li Yunshan, Master's. Lomonosov Moscow State University.

Lukina A.G., Doctor of Art History, Professor of the Department of Folk Art Culture Arctic State Institute of Culture and Arts, honored art worker of the Russian Federation.

Lu Weiran, PhD Student, History Department of Belarusian State University, Minsk, Belarus.

Maltseva L.V., Doctor of Pedagogical Sciences, Associate Professor, Docent. Kuban State University, Krasnodar.

Napso M.D., Doctor of Sociological Sciences, Professor of department of humanities sciences, North-Caucasus state academy.

Petrova S.I., Candidate of Cultural Studies, Associate Professor, NAN CHOW VO "Academy of the Institute of Marketing and Social and Information Technologies".

Rybakov S.V., Doctor of Historical Sciences, Professor of the Department of Creative Management and Humanities, Ural State University of Economics.

Sun Jiayao, Herzen State Pedagogical University of Russia, Institute of Music, Theater, and Choreography.

Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Highway State Technical University.

Tolstykh A.I., Master, Saint Petersburg State University.

Van Moyan, Master, Moscow State Pedagogical University.

Wang Lerong, Master's Degree, Moscow State University.

Wang Xiaoying, Bachelor of the 4th year. Lomonosov Moscow State University.

Xiang Luying, 1st year undergraduate student. Lomonosov Moscow State University.

Xu Jiangpeng, Postgraduate. St Petersburg State University.

Xu Yuchen, Master. Lomonosov Moscow State University.

Yakimchuk E.V., PhD, Professor of the Department of Design Kherson Technical University, Genichesk.

Yu Chenchang, Student, Henan Normal University.

Zhang BoYan, Master Lomonosov Moscow State University.

Zhang Lijia, Graduate student. Lomonosov Moscow State University.

Zhang Shuyue, Master's degree. Lomonosov Moscow State University.

Zhou Haodong, Master's degree. St. Petersburg State University.

Zhitnikov A.Y., Postgraduate student, HITRB.