Volume 12. Issue 1. (№ 36)
The Council of Reviewers of the publishing house together with the teaching staff of leading universities:
The main criteria of our choosing materials for publishing is their high scientific level. The main principle of the publishing house is to accept pluralism of views if authors present their points of view in a well-argued manner. The author’s view point does not have to coincide with the editors’ view points.
The authors of submitted materials are responsible for the accuracy of facts, quotations, dates, events, geographical and proper names.
If you use any materials from the journal, you are to give a relevant reference to it.
All the submitted materials are reviewed.
Contents
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Culturology
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Pevtsov G.D. Synergy of worlds and elements on the canvases of Omar Godinez
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14
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Wan Zhaoxiang Cross-cultural integration: a study of Chinese singers’ skills and styles in Baroque music
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27
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Zimina E.V. The main flower crops for the formation of the aesthetic appearance of Komsomolsk-on-Amur. The prevailing types of floral decoration of the city
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44
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Sheng Minzhi Comparison of the development of secularization in Taoist and Christian painting
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54
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Tan Tong Three aspects of how USSR and Russia influenced oil painting in China
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61
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Wu Yuzhen Formation and development of violin art in Russia
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71
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Cui Yilang Arrangements and transcriptions of classical repertoire in the art of a saxophone performer
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81
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Zhao Qiyuan Cooperation between China and Russia in the sphere of musical exchange
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91
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Zhou Y., Xu W. Postmodernism as the origin of the study of visual metaphors in contemporary Chinese art
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100 |
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Si Chenkai Paul Creston’s compositions for saxophone as the top of compositional mastery
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118 |
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Political science
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Ryabova E.L. The law of necessary variety as applied to a culture of social management (reflections induced by monograph “the contribution of higher education into a culture of social management»)
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126
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Ternovaya L.O. A socio-anthropological view of the New Year’s addresses of heads of state
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138
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Sinitzyn O.V. The educational potential of Russian history in modern sciocultural conditions: new challenges and responses
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147
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Shinkarenko V.D. Political marketing (needs, products, markets)
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154
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Tulaev Pavel Russian associates of Cuban General Maceo
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169
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Zhuravskaya E.A. Introduction of gaming technologies for teaching university students
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178
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Fidarova K.K., alabekova S.V., Pogosova K.L. The use of interactive methods of work in the implementation of the discipline «fundamentals of Russian statehood» (on the example of universities in the North Caucasus Federal District)
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183
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Shuplenkov O.V., Shuplenkov N.O. Citizenship: identity, youth and socio-political participation
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189
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Economy
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Choksum A.C. Principles and problems of sustainable development of transnational corporations in the modern innovation-oriented world economy
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202
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Current issues of science and innovation |
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Makhmudov A.S. Ethics, aesthetics and culture as the axiological foundations of holistic personality development
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214 |
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Jiwang Xue Revisiting the phonologic correspondence of English borrowed words in Russian
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220 |
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Sobolevskaya T.V., Tkach E.N. Culture of disability as psychological and social phenomenon
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228 |
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Changwei Ji, Xuemin Bao, Shuyan Zhao The establishment and content characteristics of railway newspapers and periodicals in the Heilongjiang region in the 1920s
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237 |
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Logacheva E.A. Strategy for the development of physical culture and sport in Russia for the period until 2030: steps of implementation in the organization
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248 |
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Yao Mingzhu Stylistic means and their roles in Russian advertising
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256 |
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Kalmykova M.V. Gastronomic portrait of Italy: analysis of changes in diet
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268 |
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Abstracts
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287
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Authors
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297
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Abstracts
Pevtsov G.D.
Synergy of worlds and elements on the canvases of Omar Godinez
In the modern world of fine arts, Omar Godinez is a very special artist who has created his own unique artistic language. His work keeps up with the times, and even in some sense ahead of its time, while combining the best achievements of artists of previous eras. The artist’s personal exhibition “Beyond the Senses,” which presented a wide range of works, was successfully held in mid-November 2023 in the exhibition hall of the Creative Union of Artists of Russia.
Key words: creativity, modernity, era, artistic language, spiritual space.
Wan Zhaoxiang
Cross-cultural integration: a study of Chinese singers' skills and styles in Baroque music
The purpose of this study is to investigate the techniques and styles of Chinese singers in Baroque music with an emphasis on the perspective of cross-cultural integration. Through an in-depth analysis of Chinese singers' practice in interpreting Baroque music, the study found that they demonstrated a unique charm of vocal techniques, expressions and musical styles. The complexity of baroque music and the uniqueness of traditional Chinese music merge to create a unique and innovative performance style. This study analyzes the musical works of many outstanding singers, deeply explores their application of techniques in Baroque music, and investigates the impact of cross-cultural integration on musical expression. The results of the study help to broaden the understanding of Baroque music interpretation and enrich the knowledge system of cross-cultural music research.
Key words: Intercultural integration, Chinese singers, Baroque music, techniques and styles, musical expression, cultural exchange.
Zimina E.V.
The main flower crops for the formation of the aesthetic appearance of Komsomolsk-on-Amur. The prevailing types of floral decoration of the city
To improve the environmental situation in cities, it is very important to increase the landscaping of streets, the number of parks, and various types of flower beds. Flowers are an important part of our lives, influencing our well-being, mood, respect for nature. This article examines the study of some features of the floral decoration of Komsomolsk-on-Amur, the prevailing types of floral decoration of the city. The article examines the students' opinion on the merits of the city's flower beds, the main flower crops of the city, the study of the main decorative crops of the city, a list of the predominant families and species. The relevance of the topic is due to the importance of the discipline "Floriculture" for improving natural science literacy, the formation of professional competencies of students of a natural science profile: it is important to be able to recognize, characterize plants, conduct a botanical tour for schoolchildren of different ages, plant and take care of a school flower garden, in addition, many concepts of morphology, anatomy, plant physiology, biological the basics of agriculture. In this work, ornamental plants were classified into groups, and a list was compiled for more than 50 families. The article is also aimed at increasing attention to the problems of floral decoration of the city, to show the importance of studying the discipline "Floriculture" not only among students of natural geography, but also students of other profiles.
Key words: aesthetic education, floriculture, flower beds, planter beds, front gardens, ornamental plants, annuals, perennials.
Sheng Minzhi
Comparison of the development of secularization in Taoist and Christian painting
To a certain extent, religion is the soul of a nation. The nutrition provided by religious culture to artistic creation is very rich, and its influence on the art of painting is far-reaching and great. At the same time, religious paintings also add artistic infectivity to religion itself, especially enhancing the spread of religion.
Christianity and Taoism both contain the spirit of universal love. These two religions with a long history have similarities in cultural inheritance and development. The inclusive character of Taoism and Christianity provides a practical basis for cross-cultural communication between the two religions.
The author compares and contrasts the secular development of Christian and Taoist paintings, analyzes the development trend of these two religious arts, and points out their similarities and differences.
Key words: Christianity, Taoism, painting, secularization.
Tan Tong
Three aspects of how USSR and Russia influenced oil painting in China
In this article author analyzes three aspects of how USSR and Russia influence on Chinese oil painting: painting techniques, art education system, and theoretical structure. It is a process of gradual and in-depth absorption with the times, shaping Chinese oil painting. Studying Russia's influence on Chinese oil painting not only returns to the classics, but also for the future of Chinese oil painting.
Key words: Russian oil painting, Chinese oil painting, art education, literary theory.
Wu Yuzhen
Formation and development of violin art in Russia
Modern violin art has gone through several stages in its development. Consideration of them must begin with the study of schools of violin playing, including the methods and ways of playing used by teachers. It is important to note that today both classical, traditional methods and modern innovative ones are successfully used. Today, when teaching violin art, both classical and innovative methods are used. Teaching violin art will be most effective only if the teacher is fluent in all teaching methods. In modern Russia, the best schools have been created where they teach violin playing, despite the fact that our country is not the founder of this art form. The purpose of the study is to study the processes of violin creativity in the modern Russian violin school (second half of the 20th – beginning of the 21st century). The object of the study is the domestic violin school of the second half of the 20th – early 21st centuries. Research methodology: scientific works of domestic and foreign scientists dedicated to the study of violin performance. The study used methods of analysis, comparison, historical, analytical, historiographical and empirical methods. Scientific novelty. The stages of development and formation of the Russian violin school in the period: the second half of the 20th - the beginning of the 21st century are considered; the main trends in Russian violin creativity have been identified; The main problems of the Russian violin school in the period: the second half of the 20th – the beginning of the 21st century were identified.
Key words: violin teaching, Russian violin school, Russian violin art, development of Russian violin art, formation of Russian violin art, problems of Russian violin school.
Cui Yilang
Arrangements and transcriptions of classical repertoire in the art of a saxophone performer
Transcriptions and arrangements charge a fundamental place in the art of the professional musician. Since the Middle Ages, composers and performers have been adapting musical works written for one instrument to sound on another performing medium. The saxophone is no exception in this case. And, along with traditional compositions intended for the saxophone, saxophonists also perform on this musical instrument classical musical works created for other musical instruments. This article analyzes transcriptions and arrangements of musical works not originally intended for the saxophone, but adapted for performance on it. Having considered the terminological apparatus of the research and having revealed the content of the terms “transcription”, “perelozheniye”, “arrangement”, the author of the article analyzes the peculiarities of performing classical repertoire intended for bowed instruments on saxophone. The article analyzes transcriptions and arrangements of I.-S. Bach’s cello suites (“Six Suites for solo cello”), defines the principles and dif-ficulties of their arrangement, considers the history and theory of creating saxophone versions of N. Paganini’s caprices written for solo violin, gives a brief characteristic of the saxophone performance of M. Ravel’s “Vocalise-etude in the form of habanera". The author of the article comes to the conclusion that the main condition for transposing a classical musical work into the “language” of the saxophone is not only the level of mastery of his instrument, i.e. saxophone, but also knowledge of the specifics of the sound of the original instrument, its musical and technical features.
Key words: saxophone, transcription, arrangement, perelozheniye, musical composition, repertoire.
Zhao Qiyuan
Cooperation between China and Russia in the sphere of musical exchange
Russian-Chinese relations are one of the most important indicators of political and socio-economic stability not only in the Asia-Pacific region, but also in the whole world. In recent years, the need for interaction between Russia and China at the level of culture, which has a significant impact on the process of Russian-Chinese interaction, has become more and more obvious and relevant. An important part of cultural cooperation is the expansion and deepening of musical ties between Russia and China. Since music is a link between peoples and a guarantor of diplomatic relations, musical exchange is a necessary component of bilateral cooperation. This article examines the evolution of musical exchanges between Russia and China at the current stage of friendship between the two countries. Such a phenomenon of modern cultural life as musical exchange affects two areas: the exchange of students and teachers of musical educational institutions of Russia and China and the exchange of performers of different musical genres in order to familiarize the people of each country with the musical culture of the partner country. The author of the article pays special attention to the second type of musical exchange, describing various events held within the framework of bilateral cultural cooperation.
Key words: cultural exchange, musical exchange, bilateral cooperation, music education, festival, concert.
Zhou Y.
Xu W.
Postmodernism as the origin of the study of visual metaphors in contemporary Chinese art
The object of study in this work is Chinese contemporary art. The subject of the research is the influence of Western postmodernism on Chinese art. The authors attempted to understand how China takes on the challenge of the latest and most critical Western culture, or rather, it is about the influence of Western postmodernism on the metaphorical nature of Chinese contemporary art. The authors studied the work of predecessors. They conclude that two art movements with postmodern tendencies in contemporary China are the Star Painting Exhibition (1979) and the New Wave 85 (1983). In terms of the ultimate impact of these two movements, they were simply a bold attempt to diversify the material of the original Chinese artistic creation. At the same time, they awakened the national consciousness to a certain extent and stimulated the creative enthusiasm of Chinese artists. But one thing is undeniable: they were all just childish imitations of Western postmodernism, which was far ahead. In order to understand the specific influence of «postmodernism» on Chinese contemporary art, this paper provides a detailed explanation of postmodernism from the point of view of historical development and linguistics. In addition, postmodernists advocate the rejection of conventional frameworks and the formation of their work into new forms of art, it is also characterized by difficulty in making final statements, ambiguity and inability to unify. Taking into account these characteristics, the author comes to the conclusion that many different and incomprehensible forms of Western postmodern art are presented at contemporary world art exhibitions. It is clear that Western postmodern art has been able to flourish up to the present day, and is proof enough that the transition from modern art to postmodernism in the West is an inevitable trend. The reason for the different influence of postmodernism in China and the West lies in the different political and cultural background of China and the West. Western postmodern art is a product of the Western industrial society that changes the lives, thoughts and feelings of people with its indefinable characteristics. In other words, for Chinese culture, postmodernism, as the mother of modern world art, reconstructs Western modernism under Chinese, with a new paradigm and its own authority. As for China, the authors believe that this trend is the starting point for Chinese contemporary art, which opens up new opportunities for Chinese contemporary art. The authors, when writing the article, used the methods of historical analysis. In the process of writing the work, an understanding comes that it is impossible to put a final point on this issue due to the multi-layered nature of various cultural traditions.
Key words: China, Chinese culture, contemporary art, modernism, postmodernism, creativity, Western postmodern art, cultural traditions.
Si Chenkai
Paul Creston's compositions for saxophone as the top of compositional mastery
This article deals with the performing capabilities of the classical saxophone. The aurpose of the article is to analyze the artistic and performance sides of playing the classical saxophone on the example of compositions by American composer Paul Creston and relying on the fundamental provisions of the theory of musical performance and musicology in general. In the process of research the author of the article uses the following methods: historical method, structural method, method of musical analysis. The following results are obtained: a) the peculiarities of the saxophone's interrelation with other musical instruments, in particular with the piano, are revealed; b) the wide possibilities of the saxophone as a solo instrument in the orchestra are determined. The author of the article comes to the conclusion that Paul Creston has his own special inimitable compositional style, which consists in creating consonances that provide contrast within the composition.
Key words: saxophone, sonata, concert, movement, contrast, Paul Creston.
Ryabova E.L.
The law of necessary variety as applied to a culture of social management (reflections induced by monograph “the contribution of higher education into a culture of social management")
The article provides a detailed analysis of the issues related to the culture of social management and the contribution that higher education is making now and even more actively and creatively in the future in such a culture. These issues are reflected in the monograph of a team of authors who are teachers of the Department of Sociology and Management of the MADI. A feature of this work and similar researchers closely related to practice is an integrative approach that allows not only to connect theoretical conclusions with practice, but also to unite disparate subject fields, which is also an imperative of social management and a distinctive feature of its culture.
Key words: social dynamics, social management, culture, education, personnel training.
Ternovaya L.O.
A socio-anthropological view of the New Year's addresses of heads of state
Calendar holidays have always been signs of changes in social time. Based on the traditions that developed around these holidays, one can judge the peculiarities of not only everyday life, but also the specifics of the socio-economic and political organization of both a small group of people and a large one, including a national one. Throughout history, these traditions have been preserved and changed. As their lives became more complicated, people needed to create new channels of social communication, including between the authorities and the people. As part of calendar rituals, such a channel became congratulations to heads of state on all significant events in the life of the country. New Year's greetings from state leaders, practiced in many countries, have significant differences from other manifestations of this genre. It is these differences that become the subject of socio-anthropological analysis.
Key words: verbal creativity, communication channel, New Year, Christmas, congratulations, power.
Sinitzyn O.V.
The educational potential of Russian history in modern sciocultural conditions: new challenges and responses
In the Strategy for the Development of Education in the Russian Federation, the education of the younger generation is declared a strategic priority [1]. In the pedagogical community, issues related to the ways and means of the educational process among children and adolescents are discussed [2]. At the same time, the most important place is given to civic education, a value attitude towards the Motherland and its historical past [3]. The relevance of the chosen topic is due to the fact that in recent years the civic positions of young people have been reduced. The political events of our time have a tremendous impact on public perception, mass consciousness, people's attitudes towards their country and Russian society. In the field of modern education, the problem arises of creating a system of value orientations for children, schoolchildren and students. To do this, it is necessary to solve a number of tasks, one of which is the moral education of the younger generation [4]. The purpose of this study is to analyze the educational potential of school history and, specifically, national history. Education is considered as a purposeful and competently pedagogically organized process of development and self-development of the individual, the process of mastering and perceiving values, moral attitudes by the methods and means of historical education. Research methods: the main methods are a theoretical analysis of research on the content of the educational process in history in secondary school and the method of observing the live practice of teaching the history of Russia in modern school history education and rethinking a new interpretation of the educational potential of national history in the current socio-cultural realities and recommendations for their practical use in modern pedagogical activity.
Key words: education, school, national history, Russia, modernity, socio-cultural conditions, civic education.
Shinkarenko V.D.
Political marketing (needs, products, markets)
Marketing as a new business philosophy appeared in the early twentieth century in America and became widespread around the world after World War II. American political scientist Stanley Keller first used the term "political marketing" in 1956, as a result of which a new theoretical discipline was born, and practical activities became widely used in conducting various elections. Political marketing has proved to be a very effective tool in shaping and managing public opinion and directly by the voter, especially when conducting an honest election campaign according to the rules, i.e. in a situation where the ability and skill of the marketing team to effectively use marketing tools and technologies to achieve their goals has a decisive impact on the final result. Obviously, when unfair methods of conducting an election campaign are used, the effectiveness of political marketing is greatly reduced.
Key words: marketing, political marketing, products, political goods, political market, needs, hopes, expectations.
Tulaev Pavel
Russian associates of Cuban General Maceo
The revolution in Cuba, as in other Latin American countries, had an anti-colonial, anti-imperialist and general democratic character, where the interests of broad sections of the population were taken into account: the bourgeoisie, peasants and wage workers. Their numbers increased dramatically after the abolition of slavery in 1886. The main ideologist and leader was José Martí, an outstanding thinker, poet, revolutionary and politician. He personally led an armed popular uprising and died heroically in one of the first battles.
Key words: revolution, history, modernity, society.
Zhuravskaya E.A.
Introduction of gaming technologies for teaching university students
This article focuses on the consequences of the development and improvement of information and digital technologies that have a global impact on our environment. This influence has both its advantages and a number of disadvantages.
Key words: informatization, digitalization, ecology, environment, environmental problems.
Fidarova K.K.
Kalabekova S.V.
Pogosova K.L.
The use of interactive methods of work in the implementation of the discipline "Fundamentals of Russian statehood" (on the example of universities in the North Caucasus Federal District)
In the article, the author examines current approaches to the introduction of modern educational technologies in the learning process of the course "Fundamentals of Russian Statehood". The authors present the experience of using interactive methods of work in the implementation of the discipline "Fundamentals of Russian Statehood" in the Gorsky GAU, SOGMA, RINH branch in Cherkessk. The study provides practical recommendations for teachers seeking to enrich the learning process using advanced technologies.
Key words: Russian statehood, interactive methods, contest, quiz, immersive game, foresight, innovative technologies, digital platforms, educational technologies.
Shuplenkov O.V.
Shuplenkov N.O.
Citizenship: identity, youth and socio-political participation
The proposed article analyzes the answers of students of different courses of the Stavropol State Pedagogical Institute, a branch in Essentuki, to questions concerning their civic activity, taken from a quantitative and qualitative study (2018–2022, n=145). It explores the meanings and assessments attributed to the concept of citizenship by putting into effect a theoretical and methodological proposal formulated from a psychosociocultural point of view.
The answers are interpreted from theoretical categories that explore the civic aspect of identity. It is proposed that the forms of understanding citizenship contribute to self-image, which generate provisions for the action and participation of the subject, as well as contributing to the development of strategies for the education of young citizens who think as active participants in their historical and cultural time.
Key words: citizenship, identity, culture, methodology, politicization, students.
Choksum A.C.
Principles and problems of sustainable development of transnational corporations in the modern innovation-oriented world economy
Transnational corporations are one of the most important subjects of the international economy. They directly affect new trends in international business, global competitiveness in international markets, as well as the economies of states and peoples.
The impact of corporate activities on the environment includes: pollution of soils, fresh water and the ocean, depletion of ecosystems and species, unsustainable use of resources, changes in air quality and global climate change. Negative social impacts include unacceptable working conditions, erosion of traditional practices and increased inequality.
The paper uses methods of comparative analysis followed by logical deduction.
The main purpose of this article is to characterize the principles and problems of sustainable development of transnational corporations in the modern innovation-oriented world economy.
Key words: globalization processes, socio-economic development, international economics, corporations, sustainable development.
Makhmudov A.S.
Ethics, aesthetics and culture as the axiological foundations of holistic personality development
Ethics, aesthetics and culture are important elements that form a person’s personality, determining the content of his personality in the form of values, beliefs, attitudes and behavior. These factors interact with each other in a complex way, and their impact on personality development can vary depending on individual factors and environmental factors. Understanding the interrelationships between these factors is an urgent task of scientific research and is important for promoting ethical and cultural diversity, stimulating creativity and diversity of human capabilities, as well as promoting social sustainability in society. This article examines ethics, aesthetics and culture as three interrelated foundations, presents their content as the foundations of personality development. The concept is introduced: elements of the personality triad, also such aspects of personality development as the equivalent development of the elements of the triad, the harmonious development of personality are considered. The abstract nature of the concept is argued: the ideal development of personality.
Key words: harmonious development of personality, equivalent development, ethical considerations, aesthetic expressions, social environment.
Jiwang Xue
Revisiting the phonologic correspondence of English borrowed words in Russian
There are many English borrowed words in Russian correspondent with the native words in phoneme, letter or morpheme. This paper summarizes the law and their variations of Russian-English correspondence in letters as well as morphemes with many examples, hoping to be facilitative to the students' learning of Russian as a second foreign language.
Key words: Russian, English, Borrowed words in phonetic aspect, Phonetic correspondence.
Sobolevskaya T.V.
Tkach E.N.
Culture of disability as psychological and social phenomenon
The authors of the article turn to the description and analysis of the problem of disability in modern society. The focus is on disability culture as a psychological and social phenomenon. Disability is seen not only as a specific «medical condition», but also as a social construct shaped by the interactions between people and their environment. People with disabilities, by accepting their disability as their identity, are empowered to express their experiences, achievements and challenges. This contributes to the emergence and strengthening of a sense of belonging to a community. When describing disability culture, it is necessary to pay attention to the physical environment as the space in which people with disabilities participate in social life, as well as the sensitivity of the community, which allows the physical and social environments to be correlated depending on the community's willingness to support the participation of people with disabilities in public life. A review of the available literature found that people with disabilities have deep desires for making friends, romantic relationships, and social inclusion. Interpersonal relationships and social integration have a significant positive impact on the harmonization of individual and family quality of life of persons with disabilities, improvement of their physical and mental health, increased sense of purpose in life, belonging, identity, self-esteem and opportunities for various types of support. Disability culture, based on the common experience, history and traditions of people with disabilities, arises and is strengthened in such circumstances when people with disabilities create, act, and are present in the visual arts, sports, cinema, music and other formats of society.
The article was prepared as part of the state assignment of the Ministry of Science and Education of the Russian Federation, project FEME-2023-0011 «Psychological support for families of disabled children when intra-family relationship difficulties arise».
Key words: people with disabilities, disability, culture of disability, experience of disability, social life, communities.
Changwei Ji
Xuemin Bao
Shuyan Zhao
The establishment and content characteristics of railway newspapers and periodicals in the Heilongjiang region in the 1920s
In the process of competing for railway sovereignty with western powers, modern Chinese began to establish railway newspapers and periodicals, which, on the one hand, actively spoke for the maintenance of railway rights, and on the other hand, recorded and promoted the construction and operation of railways, as well as the economic and social development along the railways. In the 1920s, a series of railway newspapers and periodicals emerged in the Heilongjiang region, including the Huhai Railway Monthly founded by the Huhai Railway Engineering Bureau, and the Manchurian Economic Monthly, the Chinese Eastern Railway Economic Monthly, and the Chinese Eastern Railway Half Monthly led by Chinese people within the Chinese Eastern Railway Bureau. The distribution of these railway newspapers and periodicals not only enriched the types of regional newspapers and periodicals, but also recorded a large amount of detailed economic and social information, becoming valuable historical materials for studying the economic and social development status of modern Heilongjiang region.
Key words: Heilongjiang region, railway newspapers and periodicals, Chinese Eastern Railway Bureau, Manchurian Economic Monthly, Chinese Eastern Railway Economic Monthly, Chinese Eastern Railway Half Monthly.
Logacheva E.A.
Strategy for the development of physical culture and sport in Russia for the period until 2030: steps of implementation in the organization
Based on the analysis of the health of the working population and macroeconomic indicator of GDP, the dependence of the latter's growth is revealed, the concept of taking care of the working population's health as a strategic priority for the state is defined. On the basis of the study of documentary sources it is concluded that the main problem of health care of the XXI century is the spread of chronic non-infectious diseases (NCDs). The main risk factors of chronic NCDs have been identified. The author proposes measures to solve the problem within the framework of the Strategy for the development of physical culture and sport, as well as formed provisions for their development. The development of the introduction of physical activity programs, namely mini-exercises in respiratory gymnastics is presented. Positive indicators of health of the working population are formed.
Key words: health of the working population, GDP, state, chronic non-communicable diseases (NCD), Strategy for the development of physical education and sports, breathing exercises.
Yao Mingzhu
Stylistic means and their roles in Russian advertising
This article is devoted to the study of the stylistic features of Russian advertising and their role. The article examines stylistic features that are often used in Russian advertising, including tropes (epithet, simile, metaphor, metonymy, hyperbole, personification) and figures (rhetorical question, anaphora, epiphora, parallelism, antithesis, gradation, appeal, omission).
Key words: stylistic means, tropes, figures.
Kalmykova M.V.
Gastronomic portrait of Italy: analysis of changes in diet
Nutrition is an essential human need. This article examines dietary culture as the practice of consuming food in accordance with norms shaped by the historical specificity of a particular ethnic group's way of life. The subject of analysis is the diet of the Italian population. It analyzes trends and changes in the Italian diet over time, as well as the influence of factors such as cultural traditions, economic conditions, and globalization on its evolution.
Key words: Italy, anthropology of food, traditions and innovations in nutrition, food, nutrition, material culture, traditional dish, ethnology, gastronomic diversity.
Authors
Changwei Ji, College of Culture and Tourism, Heihe University, Heihe, Heilongjiang, China.
Choksum A.C., PhD student at the Department of Organizational Design of Management Systems, Institute of Public Service and Management of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation.
Cui Yilang, Master. Gnessin Russian Academy of Music.
Fidarova K.K., Candidate of Historical Sciences, Associate Professor of the Department of Public Health, Public Health and Socio-Economic Sciences of the Federal State Budgetary Educational Institution of Higher Education of the North Ossetian State Medical Academy Ministry of Health of Russia.
Jiwang Xue, School of Literature and History, Longdong University, Qingyang, Gansu, China.
Kalabekova S.V., Candidate of Philosophical Sciences, Associate Professor of the Department of Humanities of the Federal State Budgetary Educational Institution of Higher Education of the North Caucasus State Academy.
Kalmykova M.V., Ph.D. in Historical Sciences, Lecturer at the Philological Faculty of Shenzhen MSU-BIT University (Lomonosov Moscow State University, Beijing Institute of Technology).
Logacheva E.A., Candidate of Sociological Sciences, Associate Professor at the Department of Natural Sciences, Information Technology and Management, Kamensk technological institute (Branch) of Platov SRSPU (NPI).
Makhmudov A.S., Candidate of Political Sciences, Associate Professor of the Department of Applied Informatics in Jurisprudence, Dagestan State Technical University. Expert of the NGO «City - XXI century». Member of the Scientific Council of the peer-reviewed journal «The Power of History».
Pevtsov G.D., Poet, art critic, member of the Moscow Writers' Union, member of the Moscow Union of Artists.
Pogosova K.L., Senior Lecturer at the Department of Social Sciences Federal State budgetary educational Institution of Higher Education Gorsky GAU.
Ryabova E.L., Doctor of Political Sciences, Candidate of Sociological Sciences¸ Professor, Editor-in-Chief of the International Publishing Center "Ethnosocium".
Sheng Minzhi, Postgraduate student, Institute of Design and Arts, St. Petersburg State University of Industrial Technologies and Design.
Shinkarenko V.D., Doctor of Sociological Sciences, Professor of the Department of Economics and Management of the Institute of Economics and Law (branch) of the educational institution of trade Unions of higher education "Academy of Labor and Social Relations" in Sevastopol.
Shuplenkov O.V., Associate Professor of the Department of history, law and social Sciences of the Stavropol state pedagogical Institute.
Shuplenkov N.O., Associate Professor of the Department of history, law and social Sciences of the Stavropol state pedagogical Institute.
Shuyan Zhao, Office of Academic Affairs, Heihe University, Heihe, Heilongjiang, China.
Si Chenkai, Master, Gnessin Russian Academy of Music.
Sobolevskaya T.V., Postgraduate Student, Assistant. Pacific National University, Khabarovsk.
Sinitzyn O.V., PhD in history, Professor. Kazan (Volga region) Federal University, Kazan.
Tan Tong, Graduate student. Leningrad State University named after A.S. Pushkin. Postgraduate course in art history.
Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Highway State Technical University.
Tkach E.N., Associate Professor, Candidate of Psychological Sciences, Pacific National University, Khabarovsk.
Tulaev Pavel, Foundation for Support of Interethnic Culture and Public International Relations.
Wan Zhaoxiang, Moscow State Pedagogical University.
Wu Yuzhen, Trainee assistant, Federal State Budgetary Educational Institution of Higher Education "Novosibirsk State Conservatory named after M.I. Glinka".
Xuemin Bao, School of Humanities and Media, Heihe University, Heihe, Heilongjiang, China.
Xu W., Graduate student. St. Petersburg State University.
Yao Mingzhu, Master's student in linguistics, Russian language and Russian culture in the aspect of Russian as a foreign language, St. Petersburg State University.
Zhao Qiyuan, Master's Degree, Lomonosov Moscow State University.
Zhou Y., Graduate student. St. Petersburg State University.
Zhuravskaya E.A., Assistant at the Department of Natural Sciences, Information Technology and Management, Kamensk technological institute (Branch) of Platov SRSPU (NPI).
Zimina E.V., Candidate of Agricultural Sciences, senior lecturer of the Department of Life Safety and Natural Sciences Amur Humanitarian and Pedagogical State University.
