The article examines the history of the first museums in Harbin, covering the period 1908-1924. Harbin, the main station of the China-Eastern Railway, was a completely new city in which everything was created almost from scratch. The appearance of museums reflected the demands of the culture and economy of that era, the demands of the city's development. The organization of museums stretched over a decade and a half and required the efforts of not only the divinity, but also large enterprises in the region. For several years, initiative groups or commissions have been gathering to organize the museum. Various options were considered, statutory documents were developed, but the museum did not appear. The first museum in Harbin was the Japanese Trade Museum, opened in 1918 as part of Japan's policy on the continent. The Museum of the Society for the Study of the Manchurian Region was opened in 1923, and the Tariff and Demonstration Museum of the CER was opened at the end of 1924. The reasons for the appearance of museums are shown. The article highlights the museums' focus on continuous cooperation with commercial, industrial, and credit institutions in Harbin and the CER exclusion zone.

Key words: museum history, Harbin history, China-Eastern Railway, Harbin museums, trade and industrial museums, Society of Russian Orientalists, Society for the Study of the Manchurian Region.

 

The presented scientific work consistently reveals the life and analyzes the vocal and pedagogical heritage of the members of the family of outstanding singers Garcia: Manuel father, his son and daughter Pauline Viardot, who had a huge impact on the development of classical vocal art in Europe. It is noted: the positive aspects of the 339 «Exercises for the voice» of the talented singer Manuel Garcia father; criticisms of the «Complete Treatise on the Art of Singing» by singer, teacher and researcher Garcia Jr.; useful tips from «Exercises for the Female Voice» and «Hour of Exercises» by the outstanding singer Pauline Viardot.

Key words: vocal schools, Garcia-father, Garcia-son, Pauline Viardot, exercises, recommendations.

 

The author approaches the analysis of television in the aggregate of broadcast content, technical capabilities and the method of transmitting information. The philosophical approach to understanding the ontological nature of the concept of "virtual reality" manifested itself in understanding the evolution of "virtuality" from the text of a published source to a TV program. From the standpoint of ontological characteristics, television broadcasting is a natural result of directing human intellectual resources to creating an artificial environment. Its existence is as real as the surrounding social life. The principle of general accessibility is implemented in television broadcasting. Turning to television does not require any effort from a person, significant financial capabilities. Television is one of the resources of the media space. It acts as an integral element of social information. This leaves an imprint of historical space and dominant values on it. Thus, television is not only a means of propaganda and transmission of values, but also a mirror image of collective consciousness. Russian society has traditionally perceived media from the standpoint of education and the benefits they bring. Viewers of modern Russia are not satisfied with the content. Some parents would not like their children to watch modern television of the "consumer society". The possibilities of modern television should be skillfully used this resource of modern culture. Television has the support of network digital providers. The algorithm for their use has been developed. The user support mechanism has been implemented. The specified program instructions will help those who are interested in watching certain programs, channels, broadcast days. The conclusion is that any cultural phenomenon, especially such a large-scale one as television, cannot have a monosyllabic assessment and is subject to regulation by means of implementing cultural policy.

Key words: cultural policy of Russia, philosophy of television, media resources, television, television content, “virtual reality”, cultural environment, Russian television viewers, television providers, digital television program.

 

Cinematography is an art that has been around for over a century and has played a major role in the development of cinema.

A film producer is a key figure who plays a crucial role in the art and business of filmmaking. They are responsible for the creative and entrepreneurial aspects of filmmaking, including securing funding and finding an audience for the work. The role of a producer is to transform material, talent and skills into a finished work that must reach a target audience. They navigate the complexities of the film industry, often through transnational co-productions, and use a variety of tactics such as tenacity, assertiveness and networking to overcome difficulties.

In order to successfully conduct production activities, it is necessary to form directions for improving its effectiveness. The process of implementing production activities is multi-tasking and involves breaking down the main tasks into small subgroups, the achievement of which will allow us to achieve the main goal - forming a mechanism for improving the effectiveness of production activities.

The purpose of the work is to study the features of the production process in cinematography and directions for its improvement. The study has practical significance, as it shows the possibilities for improving the production process in cinematography.

Key words: producing, process, features, areas for improvement.

 

The Battle of Kadesh, the last major battle of the Bronze Age, was depicted on walls of the most significant Egyptian temples. One of them, the Ramesseum, was erected by Ramses II. The walls of this majestic building preserve battle scenes portraying the brave young pharaoh. Analysis of these scenes allows finding some specific features of the official art in the 19th Dynasty Egypt. Strict adherence to canonical rules, the heroization of the pharaoh’s image and the interconnection between the representation of historical events and their symbolic interpretation are among these features. The sources analyzed, one can conclude that official art served the political agenda of the ruling power and reflected key aspects of state ideology during the 19th Dynasty.

Key words: ideology, worldview, battle of Kadesh, Ramesseum, battle scenes, the Hittites, Egyptology, Ancient Egypt.

 

Ethnic themed film and television works, with their unique realistic narrative plots, narrative techniques, visual presentation forms, and functional characteristics, have opened up new avenues for shaping the image of the Chinese national community, highlighting the spiritual symbols of the Chinese national community, and strengthening the discourse system of the Chinese national community. They have become valuable cultural resources for forging the awareness of the Chinese national community. New era ethnic themed film and television works, such as "True Love," "Kashi’s Beauty", and "Why Are Flowers So Red?", are rooted in the materialist conception of history, and with Marxist cultural theory and community theory as solid theoretical support, vividly depict the living scenes of various ethnic groups living together, working together, uniting and helping each other, and integrating harmoniously. These works not only have profound significance for inheriting and promoting excellent traditional Chinese culture and the spirit of the Chinese nation, but also greatly enrich the content of film and television creation in the new era, broaden the dissemination path of the common discourse of the Chinese nation, and play an irreplaceable role in promoting the cause of national unity in the new era.

Key words: new era, film and television creation, Chinese national community, Chinese national community awareness, Southern Xinjiang rural culture.

 

With the development of time, women's self-awareness has gradually awakened, their social status has continued to improve, and the status of women in society has increased day by day. This change is also deeply reflected in the works of cinema and television. The formation of female images has gradually changed from traditional stereotypes to diverse and comprehensive ideas, which not only enriches the content of film and television works, but also promotes society's rethinking of women's roles. The purpose of this article is to study the characteristics and evolution of female images in Chinese film and television works in recent years, analyze the social and cultural factors underlying the creation of female images, and identify the impact of changes in female images on social gender equality and civilizational progress.

Key words: female image, Chinese cinema and television, Chinese society.

 

This article is devoted to a comprehensive study and philosophical reflection on the status of a “teacher” in the sociocultural space. As a structural element of human consciousness and a fragment of the professional conceptual worldview the status of “teacher” carries information of significant importance for the Uzbek ethnic group. During the study the author identifies that in Uzbek discourse, the teacher is associated with the concepts of “wisdom”, “authority” and “mentorship”, as well as a high level of education and culture. As a result of the conducted research, the author has identified that the sociocultural phenomenon of the teacher is an important factor in the spiritual life of Uzbekistan. In every culture, the role of the teacher has its own unique characteristics, shaped by the cultural and historical aspects of our life. The mission of the teacher has been significant throughout the history of Uzbekistan. Teaching is considered the most important aspect in relation to the development of society. In this article, the characteristics of teachers are presented as a system of value orientations. A modern teacher must possess a range of qualities and skills that enable them not only to effectively carry out their pedagogical activities but also to quickly adapt to any changes in the external environment of our society.

Key words: teacher, teacher status, educator, training, education, teacher’s mission, teacher-student, new era of Renaissance - third Renaissance.

 

Western piano sonatas occupy an extremely important place in the whole history of music development. Piano sonatas written by Chinese composers in the 20th century can be regarded as a gradual process of merging Western musical genres and Chinese national culture. In the process of composition, Chinese piano sonatas borrowed Western compositional structure, so they are characterized by the rationality and rigor of Western music. At the same time, they also display the national style of Chinese music.

Key words: piano, sonata, 20th century music, Chinese music, composers.

 

The article analyzes an advertising poster with an image of a woman from the perspective of graphic design. Trends in the evolution of the image of woman in advertising from 2017 to 2023 are examined, as well as the effectiveness of using the female image in designing advertising posters. A description of the development of the most successful artistic solution for the advertising poster is provided, based on historical aspects of the appearance of posters with female images and visual solutions of contemporary counterparts.

Key words: advertising, image of a woman, graphic design, poster design, advertising poster.

 

The study of Crimean Tatar musical folklore is one of the urgent scientific tasks of modern musicology, since, despite existing research, the musical folklore of the Crimean Tatars is still poorly studied. The musical art of the Crimean Tatar people has its roots in the depths of centuries. During the formation of the Crimean Tatar ethnic group, which was accompanied by the mutual enrichment of cultures of different peoples, the musical culture of the Crimean Tatars acquired features unique to it. This kind of art is distinguished by the poetry of folk songs, softness, color, and melody.

The aim of the research is to study Crimean Tatar musical folklore. The methodology of the study includes visual and visual method, verbal method and the study of associative and figurative thinking, The result of the study is that it is determined what should be the basis for the study of Crimean Tatar musical folklore; and that folklore has become the basis for the creation of a national school of composers, is characterised by significant diversity and, at the same time, bright specificity; studies of folklore, laid the foundation on which the subsequent generations of collectors and processors of song and instrumental heritage of the Crimean region, where Crimean Tatar music occupies a leading place.

Key words: Crimean tatar folk music, composers, history, study, musical folklore.

 

The history of architecture s temple is connected closely with fine arts, sculpture and decorative arts. In this article we consider the origins of temples painting. The beginning of the appearance of Christian architecture and temples painting and the period of formation of new religious art in the Middle Ages in Byzantium and Europe. How architecture and painting connected closely, how they influenced each other, how they developed and changed over the centuries. 

Key words: temple painting, architecture, catacombs, basilica, cross-domed temple, Byzantine style, Romanesque style, Gothic.

 

The article is devoted to the decorative and applied art of Dui Hua Changzhi, which is an element of the Chinese silk culture, its interdependence with the regional culture of Shanxi prov-ince. Defining as existing and characterizing a single philosophical and cultural field of the re-gional culture of Shanxi province, whose cultural and aesthetic values correlate with the tradi-tional culture of China as a whole, the author notes that the roots of Dui Hua art are inextricably linked with its features and traditions. In turn, the art of Dui Hua, reflecting certain axiological aspects corresponding to the cultural code of the nation, addresses the spiritual universals of man, passing on values and norms of society from generation to generation, performs the function of preserving the cultural heritage of the region itself. At the same time, the process of interpreting Dui Hua's works of art with a rethinking of archetypes and symbols, actualizes the past and determines the vector of development in the future. The above allows the author to determine the ontological status of this art form as a symbolic potential of the Chinese province of Shanxi.

Key words: decorative and applied arts, regional culture, socio-cultural phenomenon, Dui Hua art, regional identification, self-determination.

 

In the modern world, oversaturated with advertising information, a lot of problems for sellers of various products (clothing, accessories) are caused by the loss of advertising memorability. Huge amounts of money are invested in advertising, but at the same time, against the backdrop of an abundance of posters, commercials and print advertising, even a masterpiece in terms of style and graphics becomes forgotten very quickly, even by a client/ consumer with a good memory of the artist. Brands are “trying” to become more famous, but to do this they need more and more new technologies. For example, it is very interesting to use “holograms” or robotic figures to create the atmosphere of an unforgettable performance at a fashion show. The goal of the work was to research and systematize the best solutions of various fashion brands for the subsequent application of this experience both by domestic companies in this area and by other companies in other areas. 

As a result, conclusions were drawn about the features of the use of information technology increating new images for advertising modern events aimed at promoting fashion brands. Methods used in the study: artistic design analysis, iconic analysis, content analysis and others adopted in art criticism within the framework of technical aesthetics and design. An analysis of fashion events was carried out from the point of view of creating images using information technology, as well as creating images and symbols reminiscent of computer games and their elements (often images with a game “scene”, volumetric elements, machine elements and robots). The identified current techniques for creating fashionable brand images will help domestic designers in developing new ideas for the design and advertising of their own companies and, subsequently, world-class brands.

Key words: information technology, computer technology in design, design, advertising, PR, image, fashion, fashion brand, fashion industry, symbolism of fashion images, symbol, trend, color in fashion, costume design, environmental design, robots, IT in design, fashionable shows, fashion collections, model shows.

 

The article examines the conceptual basis of food security at the present stage. The author proposes to expand the conceptual framework and include policy as one of the key dimensions of food security.

A comprehensive analysis of current approaches to the definition of food security is being conducted, with an emphasis on multi-level political strategies applied by various States. Both traditional and innovative approaches are considered.

Key words: food security, political purpose, subjectivity, food policy, civil society, agricultural policy, food supply, government regulation, international cooperation, sustainable development.

 

One of the priorities of the new political cycle, among others declared by the President of the Russian Federation, is the improvement of the public administration system based on the principles of efficiency, rationality and the introduction of digital technologies. An integral part of this system is the institution of civil service, the modern image of which we can see after 20 years of reforms and transformations. At the same time, in the conditions of the functioning of this institution, a number of unresolved problems remain, and one of the ways to optimize it, according to scientists, may be the centralization of the system-forming function of the civil service – personnel work. In the article, the author attempted to substantiate the feasibility of such work, the risks and advantages of forming a unified personnel service, to argue why centralization should be started in regional authorities. The author comes to the conclusion that the analysis and replication of successful experience on this issue, obtained in a number of subjects on a national scale, as well as regulatory consolidation at the federal level, will allow transferring the personnel work of government bodies to a new level, taking a step towards the formation of a comprehensive personnel strategy and marking a new stage in the management of human capital in the civil service.

Key words: public administration, personnel, personnel policy, state personnel policy, unified personnel service, centralization of personnel work, civil service, personnel strategy.

 

In this article, the author examines the theoretical foundations of regional development.

Key words: region, regional development, socio-economic systems of regions, goals of socio-economic development of the region, sustainability of regional development.

 

The article presents an overview of the geopolitical issues that can be revealed by the list of Nobel Prize laureates in Literature. Over the century and a quarter of its existence, this award, along with highlighting outstanding works of world literature that raised the most significant problems of both human existence in general and highlighted the unique features of different peoples and places, has reflected a certain geopolitical choice. With the help of this instrument of "soft power", the advantages of Western civilization are proven.

Key words: geopolitics, art, culture, literature, Nobel Prize in Literature, "soft power", cancel culture.

 

Surveying the changes in the semiotic space of social networks fostered the authors to argue a radical transformation of intercultural net discourse. The fragmentation of social networks eliminates the dialogue of cultures as a traditional pattern of intercultural communication. The intercultural discourse turns into plain intercourse among closed users' communities. 

Key words: culture, intercultural discourse, social networks, semiotic space, semiosphere, “high” culture, “low” culture, game culture, new communicative space, users' community, intergroup communication.

 

In this article, the author suggests some new approaches to the implementation of the disciplines of the social and humanitarian block in higher educational institutions. The author considers, in particular, the method of synthesis of conceptual and imaginative thinking in understanding phenomena and objects of the surrounding reality. It is proposed to use audio and video tools in teaching, the use of circuits.

Key words: social and humanitarian sciences, understanding explanation, information technology, synthesis, imaginative and conceptual thinking.

 

This article considers the relevance of the problem with the improvement of embankments. In recent years, city embankments have become increasingly important places for recreation and cultural life. However, many of them remain unimproved, which negatively affects the convenience and safety of their use. The described project focuses on improving recreation areas, creating comfortable and attractive spaces for residents and visitors. An important aspect is the creation of multifunctional areas that can be used for events, picnics and cultural programs. It is also planned to install comfortable benches, lighting, and create green areas with places for walking.

Key words: embankment, improvement, recreation area, landscaping, landscape design, river, walkways.

 

The article examines theoretical approaches to the definition and essence of the concept of "media politics" as a multifaceted phenomenon lying at the intersection of political and media communication studies. The key approaches, including institutional, functional, normative and communicative ones, are analyzed. The importance of media policy as a tool for shaping public opinion, managing media resources and regulating information flows is substantiated. Its role in modern democratic and authoritarian societies is defined, and the interdisciplinary nature of this concept is emphasized.

Key words: media policy, mass media, influence, society, functions, regulation.

 

The article analyzes posters that are thematically related to the opening of the second front. The posters were published in the magazine «Crocodile» from June 1944 to May 1945. The paper examines the non-verbal level (image system), as well as the verbal level (poster slogans). The authors identify not only popular subjects that cartoonists refer to, but also artistic techniques that are actively used by artists to create a visual series of posters.

Key words: the Great Patriotic War, the second front, combat satire, the magazine «Crocodile», art, poster, propaganda, drawing.

 

In the context of global challenges, it is necessary to analyze the situation in higher education and self-education in the context of large-scale social, economic, political, cultural and other changes in the world. To do this, it is necessary to develop a digital strategy of the university and create a new model that will allow you to gain competitive advantages in the digital educational environment. This model should be based on the driver of the ecosystem, where the university acts as the organizer of a network of participants in the educational space, employers and customers-consumers of educational services. The purpose of such an ecosystem is to create and increase value for all participants in the educational process. 

Key words: informatization, digitalization, digital transformation, digital development strategy of the university.

 

A little-studied topic is research into the strategy that Abkhazians implement to preserve their ethnic culture, using virtual space as a tool for preserving traditional culture. Modern globalization processes require the study of virtual communications of Abkhazians, both in Russia and abroad, since the majority of Abkhazians live outside the territory of their historical homeland. For Abkhazians abroad is important to demonstrate their unity with their historical homeland - involvement and continuity with traditions through photo and video recording of traditional holiday celebrations and showing them online, thereby saying that they are an integral part of their people despite living outside their historical homeland. In this regard, this study conducted a content analysis of ethnic, linguistic, local, extra-territorial communities in such social networks as Instagram and Facebook. This study allowed us to trace the main trends that have developed in cyberspace for Abkhazians, which are aimed at preserving traditional culture.

Key words: Abkhazians, Apsua, cyber communities, identity, virtual representation, Türkiye, culture, politics, history.

Azaryan S.G., Doctor of Philosophy, Associate Professor. Krasnodar State Institute of Culture, Krasnodar. SPIN-code: 2875-2932

Aibibula Kadier, PhD, teacher. College of Maxism, Xinjiang Normal University, Urumqi, Xinjiang, China.

Ayba T.G., Junior Researcher, Peter the Great Museum of Anthropology and Ethnography of the Russian Academy of Sciences, Saint Petersburg.

Baglieva A.Z., Doctor of Philosophy. Dagestan State Pedagogical University.

Bashkirova K.Y., 4rd year student of the Faculty of Chemical Technologies and Biotechnology, specialty Biotechnology, Moscow Polytechnic University.

Chegemlieva A.M., 3rd year student, North Caucasus State Academy.

Chergeev A.A., Honored Worker of Culture of the Republic of Kazakhstan, Candidate of Art History, Associate Professor, Head of the Department of Vocal Art and Conducting GBOU VO RK «KIPU named after Fevzi Yakubov».

Eshchenko T.V., Senior Lecturer at the Department of Natural Sciences, Information Technology and Management, Kamensk Institute of Technology (branch) of the M.I. Platov YURSPU (NPI).

Feng Yue, Second-year Master's student. Ural Federal University named after the first President of Russia B.N. Yeltsin.

Galaganova S.G., Candidate of Philosophical Sciences, Associate Professor. Bauman Moscow State Technical University

Jian Ai, Postgraduate, Institute of Music, Theater and Choreography, Herzen State Pedagogical University of Russia.

Karpova G.G., Doctor of Sociology, Professor of the Department of Sociology and Advertising Communications. A.N. Kosygin Russian State University (Technology. Design. Art).

Khushbokov O.U., Senior Lecturer, German Language Department Chirchik State Pedagogical University. Chirchik, Uzbekistan. ORCID: 0009-0003-4871-3384

Kochetov S.S., 1st year postgraduate student of the Russian State University named after A.N. Kosygin.

Makarov S.L., PhD in Technology, Associate Professor, The National Research University “Higher School of Economics”.

Makarova T.L., Doctor of Art History, Professor. FSBEI HE "MIREA - Russian Technological University".

Malinina N.L., Doctor of Philosophy, Associate Professor. Federal State Autonomous Educational Institution of Higher Education "Far Eastern Federal University", Vladivostok.

Melnik T.I., Associate Professor at the Federal State Budgetary Educational Institution of Higher Education «Moscow Pedagogical State University».

Morozova O.E., Associate Professor at the Federal State Budgetary Educational Institution of Higher Education «Moscow Pedagogical State University». 

Panova E.P., Candidate of Philological Sciences, Associate Professor of the Department of Hu-manities at Moscow Polytechnic University.

Prosetskaia V.V., Master. Russian Technological University.

Reunov Y.S., PhD in Fine Arts, Senior Research Fellow. Centre for Egyptological Studies, Russian Academy of Sciences.

Semikin D.V., Candidate of Geographical Sciences, Associate Professor of the Department of Economics and Finance Volgograd Institute of Management - branch of RANEPA, Volgograd.

Semikina Y.G., Candidate of Philological Sciences, Associate Professor of the Department of Lin-guistics and Intercultural Communication. Volgograd Institute of Management - branch of RANEPA, Volgograd.

Serdyuk M.B., Doctor of Historical Sciences, Professor. Federal State Autonomous Educational Institution of Higher Education "Far Eastern Federal University", Vladivostok.

Shaposhnikova N.A., Associate Professor. Astrakhan State University of Architecture and Civil Engineering, Astrakhan.

Shi Diwen,  Graduate student. Lomonosov Moscow State University.

Shorov A.A., 3rd year student, North Caucasus State Academy.

Shovin N.S., South-Russian Institute of Management – branch of the Russian Presidential Academy of National Economy and Public Administration, Rostov-on-Don.

Sinelshchikova O.D., Producer. AN Media.

Sophia A.S., Assistant, Federal State Budgetary Educational Institution of Higher Education "Vladivostok State University", Vladivostok.

Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Highway State Technical University.

Tokbaeva M.I., 3rd year student, North Caucasus State Academy.

Turusina T.V., Magistracy Student. Bauman Moscow State Technical University, Department of Information Analysis and Political Technologies.

Urusova M.E., 3rd year student, North Caucasus State Academy.

Uzdenova B.H., Candidate of Pedagogical Sciences, Associate Professor, North Caucasus State Academy.

Xingzhi Wu, Professor. College of Social Science, Yunnan Minzu University, Kunming, Yunnan, China.

Yuhui Zhang, Doctoral Student. Chinese National Community Research Institute, South-central Minzu University, Wuhan, Hubei, China.