Volume 11.  Issue 4. (№ 33)

 
  
 
The Council of Reviewers of the publishing house together with the teaching staff of leading universities:
The main criteria of our choosing materials for publishing is their high scientific level. The main principle of the publishing house is to accept pluralism of views if authors present their points of view in a well-argued manner. The author’s view point does not have to coincide with the editors’ view points.
The authors of submitted materials are responsible for the accuracy of facts, quotations, dates, events, geographical and proper names. 
If you use any materials from the journal, you are to give a relevant reference to it.
All the submitted materials are reviewed.
 
 
 

Contents

 
 
Philological sciences
Feng QingYa Development and transformation of the media industry in the digital age
12
Zhao JiongChen, Lei Xin Forming the image of China and Russia in the international media
22
Yu Miao Communicative strategies in mass media space
32
Junhong Yang Changes in Israeli language policy in the context of immigration and integration  40
 
Political  science
Ternovaya L.O. Polychromy of time: yellow-blue variation in geopsychology and geopolitics
53
Chapkin N.S. 
69
Llanga Martinez 
79
Gokhan Arslan, Hakan Baser Turkish domination over the straits
89
Baksheev A.I., Turchina Z.E., Fatyanova O.P. 
101
Nakokhova R.R., Kalabekova S.V., Bayramukova A.U., Kolesnikova O.Y. 
112
 
Culturology
Rybakov S.V. Virtual and augmented reality capabilities in the field of cinematography 130
Zheng Putong The art and role of the conductor in choral performance 143
Zhang Yan Cello: history, technique and inspiration in the art of playing a stringed instrument 150
Rodionov A.N., Urmina I.A. Features of the visual component in the interior design of East Asian countries 158
Belikova E.K. Theoretical foundations of artificial intelligence in the paradigm of culture 166
Zheng Putong The conductor’s influence on choral excellence and collective spirit 180
Zhang Yan The sound of emotions: the magic of the cello and its role in the musical and cultural spheres 187
 
Abstracts
 
201
Authors
209
 
  
 

Abstracts

 
Feng QingYa
Development and transformation of the media industry in the digital age
This article is a research concerning the history and prospects of media development, which due to the new digital technologies began developing in new media formats. The author of the article postulates the idea that the global digitalization has led to the transformation of the media industry. Traditional media are dying out. They are being replaced by new media products, new media trends, new media formats with new opportunities for information delivery, content expansion, prospects for the development of new genres and new forms of receiving media services. The author of the article understands the modern reconstruction of the media industry not as a large-scale change in traditional media, but as a global process associated with the technological development of society and the influence of digital technologies on the transformation processes in the media industry.
Key words: media industry, media space, digitalization, mass media, Internet, transformation.
 
Zhao JiongChen
Lei Xin
Forming the image of China and Russia in the international media
This article raises such an important problem as the creation of the state’s image in the modern journalism. Having defined the term “media image”, the author of the article considers the peculiarities of the formation of the image of Russia and China given by the foreign print media. The author concludes that the image of Russia, represented by the Western media, is usually negative. The image of China, in turn, is a combination of positive and negative features. The author of the article tries to reveal the reason for this phenomenon. 
Key words: mass media, international print media, media image, Russia, China.
 
Yu Miao
Communicative strategies in mass media space
This article is devoted to the specific features of communication in modern mass media. The author of the article considers communicative strategies of media space in the digital era. Comparing the communicative strategies of traditional mass media and new media, the author concludes that the possibilities of communication have been expanded in the modern world. The article discusses the role of social networks as an important component of modern communication. 
Key words: media space, communication, communicative strategies, mass media, new media, social networks.
 
Junhong Yang
Changes in Israeli language policy in the context of immigration and integration
This paper examines the position of the main language of Israel and the factors influencing it from the point of view of sociolinguistics. After the founding of Israel, there was a transition in language policy from a monolingual to a bilingual education system, a transition from linguistic assimilation to multilingualism. As the Israeli government enters the 21st century, in order to adapt to globalization trends, it has strengthened foreign language education while taking advantage of its own language resources; adjusted its national language policy and improved its country’s competencies in the field of foreign languages. Changes in Israel's language policy and its practical experience provide many useful insights and guidelines for language regulation in multinational and multilingual countries in the era of globalization.
Key words: Israel, Jewish immigration, Hebrew, Arabic, Russian, language policy.
 
Ternovaya L.O.
Polychromy of time: yellow-blue variation in geopsychology and geopolitics
The article presents an analysis based on taking into account the symbolism of color, which makes it possible to vividly convey the image of a particular era. It is proved that those models of the geopolitical structure that had a monochrome symbolic manifestation are long gone. The modern world has entered an era of contrasts and high speeds. Therefore, not even the colors that make it possible to decipher the intricacies of the most diverse interests of numerous international actors cannot be called durable. It follows from this that the accumulation of experience in understanding one type of tension in international relations, symbolically expressed by specific contrasting combinations of colors, provides grounds for overcoming tensions of another order, which has other color designations. The contrast of blue and yellow colors, which is distinctive for our time, can be replaced by a different color combination.
Key words: geopsychology, geopolitics, color symbolism, heraldry, vexillology.
 
Chapkin N.S.
Artificial intelligence and its development prospects
The presented scientific work examines the issues of the origin and development of artificial intelligence as a technological product, its improvement, implementation and application at the individual, micro, meso and macro levels. Examples of the use of artificial intelligence technologies at the level of an individual user, as well as in one of the branches of the national economy – medicine are given. The conclusion is made about the prospects for the development of artificial intelligence.
Key words: artificial intelligence, development, implementation, medicine, personal use.
 
Llanga Martinez Michelle Veronica
Communication tools of populism as a category of political analysis (by the example of Ecuador)
This article examines the communication tools of populism as a category of political science analysis. The characteristics of populism in Ecuador, in particular the combination of populism and technocratism, are described. An analysis of the communication tools of populism was conducted on the example of the discourse of Ecuadorian President Rafael Correa.
On the example of R. Correa's communication practices a number of types of communicative practices of populism in Ecuador were considered. Their implementation in the conceptual design of the populism phenomenon will expand the horizons of modern political science discourse and will contribute to the irradiation and explication of the populism phenomenon. It is concluded that new models of civic participation, including consultative democracy, can emerge on this basis in contemporary populist practices. This, in turn, will lead to the emergence of new instruments of political communication
Key words: populism, politics, Ecuador, ideology, communication, political leader, political science discourse, political science analysis.
 
Gokhan Arslan
Hakan Baser
Turkish domination over the straits
This article is devoted to the conquest of the Bosphorus and the Dardanelles after the arrival of the Turks from Central Asia to Anatolia in the 11th century and their struggle with the Eastern Roman Empire, the transformation of the Bosporus and Dardanelles into Turkish straits, the introduction of a transit regime through the straits and the transformation of the Black Sea into a Turkish lake.
Key words: Turkish Straits, Bosphorus, Dardanelles, East Rome, Ottoman Empire.
 
Baksheev A.I.
Turchina Z.E.
Fatyanova O.P.
The impact of social and recreational activities of universities on the effectiveness of ensuring the health of students
The article examines the factors that have a negative impact on the health of students and the issues of effective provision of health protection of students by universities. It is shown that the basis of measures to protect the health of students should be the development of programs to preserve and improve the health of university students.
Key words: health protection of students, wellness activities, healthy lifestyle.
 
Nakokhova R.R.
Kalabekova S.V.
Bayramukova A.U.
Kolesnikova O.Y.
Categorical representation of the psychological safety of the educational environment in modern research
In this research paper, the author examines the categorical representation of psychological security in the educational environment. The paper considers the main research approaches to the category of psychological security in the educational environment of various domestic and foreign scientists. The basic concepts and obstacles that stand in the way of educational institutions in the process of creating a comfortable environment are also touched upon. The relevance of this topic lies in the fact that the educational environment is one of the key factors in the formation of a child's personality and his mental health. In this regard, the need to ensure the psychological safety of students in schools and other educational institutions is shown.
Key words: psychological safety, educational environment, psychological health, environment, safety, psychological culture, threats to psychological safety.
 
Rybakov S.V.
Virtual and augmented reality capabilities in the field of cinematography
The article deals with topics related to the use of virtual and augmented reality technologies in the field of cinematography. The general characteristics of VR and AR technologies are given. The essence of the concept of "immersiveness" is revealed. The factors that determine the nature of the mutual influence between the latest technologies and the culture of cinema are analyzed.
Key words: technologies of virtual and augmented reality, cinematography, immersiveness, visualization.
 
Zheng Putong
The art and role of the conductor in choral performance
The article discusses the peculiarities of the art and the role of the conductor in choral performance. As the author points out, it is the conductors who play an important role in shaping the modern approach to the development of choral performance. They can motivate the choir members to search for new performance techniques, creativity, as well as creative self-development.
Key words: conductor, art, role, choral performance.
 
Zhang Yan
Cello: history, technique and inspiration in the art of playing a stringed instrument
The article examines the history, technique and inspiration in the art of playing a stringed instrument. The author notes that the cello has a rich and ancient history, it can be used in combination with a number of other instruments, which gives it the opportunity to competently and organically combine with other instruments in the orchestra. The expressiveness and melody of the cello allows her to perform solo parts and be unique and memorable.
Key words: cello, history, technique, inspiration, playing, string instrument.
 
Rodionov A.N.
Urmina I.A.
Features of the visual component in the interior design of East Asian countries
The visual component plays an important role in the interior design of East Asian countries. This article analyzes what features are characteristic of this region: the use of traditional decorative elements, orientation to nature and a harmonious combination of colors. The popular interior styles of East Asian countries - Japanese, Chinese and Korean - with their unique features and application examples are also considered. The analysis of these aspects will help to better understand the specifics of the interior design of the East Asian style and create a cozy atmosphere with elements of exotic culture. East Asian countries such as China, Japan and Korea are famous for their unique approach to interior design. The visual component plays an important role in the design of these spaces, reflecting the cultural and historical features of each country.
Key words: East Asian countries, interior, minimalism, harmony, natural materials, symbolism, color palette.
 
Belikova E.K.
Theoretical foundations of artificial intelligence in the paradigm of culture
In the middle of the last century, the theoretical foundation of today's idea of artificial intelligence was formed, and in the 2010s, as a result of the practical implementation of the neural network model, these studies moved to a qualitatively new level of theoretical and practical developments in this area. Neural network technologies have already made revolutionary changes in various areas of human activity, saving him from many routine operations. Meanwhile, a number of researchers urge the public not to ignore the inevitable problems and new challenges associated with such radical changes, and which for many of us are not yet obvious. According to these authors, in the period of technological breakthroughs on a revolutionary scale that humanity is experiencing, it is the creative potential of man that comes to the fore in the adaptation of modern civilization to fundamentally new conditions for it. Given the undoubted relevance of this topic, we have tried in this article to analyze and comprehend the theoretical aspects of the idea of artificial intelligence.
Key words: development of artificial intelligence, digitalization, human activity, sociocultural preconditions, adaptive abilities.
 
Zheng Putong
The conductor's influence on choral excellence and collective spirit
The article examines the peculiarities of the conductor's influence on choral excellence and collective spirit. As the author points out, the role of the conductor is connected not only with the technical and organizational aspects of choral activity. He is also a mentor, a leader, motivates choristers to perfect their skills, creates unity and support for creativity directly in the process of honing choral skills.
Key words: conductor, influence, choral excellence, collective spirit.
 
Zhang Yan
The sound of emotions: the magic of the cello and its role in the musical and cultural spheres
The article examines such a category as the “magical” influence of the cello on listeners. The author positions this as “the sound of emotions.” Based on an analysis of the characteristics of the sound and reproduction of musical compositions, the author determines what role the cello plays in the musical and cultural spheres of modern society. Playing the cello is a wonderful journey that enriches our lives and makes the world brighter and more colorful. It brings joy to performers and delight to listeners, and will continue to inspire generations of musicians and art lovers for many years to come.
Key words: cello, sound features, reproduction of musical compositions, musical sphere, cultural sphere.
   
 

Authors

Baksheev A.I., Candidate of Historical Sciences, Associate Professor, Head of the Department of Philosophy and Social Sciences and the Humanities, Krasnoyarsk State Medical University named after Professor V.F. Voino-Yasenetsky.
Bayramukova A.U., Director of CHUDPO "Olympia", 3rd year postgraduate student of the direction of training "Social Psychology" of the North Caucasus State Academy.
Belikova E.K., Candidate of Cultural Studies, Associate Professor, Lomonosov Moscow State University.
Chapkin N.S., Leading IT technology manager, International Publishing Center "Ethnosocium".
Fatyanova O.P., Assistant of the Department of Nursing and Clinical Care. Krasnoyarsk State Medical University named after Professor V.F. Voino-Yasenetsky.
Feng QingYa, Master, Lomonosov Moscow State University.
Gokhan Arslan, Researcher, lecturer-researcher, Kazan (Volga region) Federal University, Kazan, Republic of Tatarstan, Russian Federation.
Hakan Baser, Ankara university. Ankara, Republic of Türkiye.
Junhong Yang, Associate Professor of the school of languages and cultures, Shanghai University of Political Science and law.
Kalabekova S.V., Candidate of Philosophy, Associate Professor of the Department of Humanities of the North Caucasus State Academy (SKGA).
Kolesnikova O.Y., Candidate of Legal Sciences, Associate Professor of the Department of Civil Law and Procedure of the Plekhanov Russian University of Economics, Branch in Pyatigorsk.
Lei Xin, Master, Lomonosov Moscow State University.
Llanga Martinez Michelle Veronica, Postgraduate student, Tomsk State University.
Nakokhova R.R., Doctor of Psychological Sciences, Professor of the Department of Humanities of the North Caucasus State Academy.
Rodionov A.N., 2nd year postgraduate student, Russian State Social University.
Rybakov S.V., Doctor of Historical Sciences, Professor of the Department of Creative Man-agement and Humanities, Ural State University of Economics.
Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Road Construction State Technical University (MADI).
Turchina Z.E., Candidate of Medical Sciences, Associate Professor, Head of the Department of Nursing and Clinical Care. Krasnoyarsk State Medical University named after Professor V.F. Voino-Yasenetsky.
Urmina I.A., Doctor of Cultural Studies, Professor of the Department of Art and Folk Culture of Russian State Social University.
Yu Miao, Master, Lomonosov Moscow State University.
Zhao JiongChen, Master, Lomonosov Moscow State University.
Zheng Putong, Russian State Pedagogical University in the name of A.I. Herzen.
Zhang Yan, Master of Music Education, Russian State Pedagogical University, Academy of Drama, Music and Dance (St. Petersburg).